# Snackable Smoothie Bites Simply's Bites are Made with Freeze-Dried Fruit & Skim Milk Yogurt By Laura McQuarrie | Published 2021-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-bites References: [nosh](https://www.nosh.com/news/2021/simply-gum-shifts-focus-to-snackable-candy-with-new-smoothie-bites) & [simplygum](https://www.simplygum.com/products/smoothie-bites) After seeing a shift in consumer shopping behaviors, [Simply](https://www.trendhunter.com/trends/simply-snacks) decided to venture beyond natural gum and mint products and explore the creation of candy with its all-new Smoothie Bites. The clean, natural and crunchy bites are snackable treats that are made with [freeze-dried fruit pieces](https://www.trendhunter.com/trends/freezedried-snacks) and skim milk yogurt. The bites share four grams of natural fruit per serving and just 75 calories per bag. Made with real fruit and non-GMO ingredients, the [Strawberry Banana Yogurt Smoothie Bites](https://www.trendhunter.com/trends/yogurt-crunch) are free from added sugar and artificial sweeteners, since they are already naturally sweet. The free-from Smoothie Bites are also made without nuts, soy, gluten, corn and sesame, so they have the potential to appeal to a wide range of ingredient-conscious consumers who are craving a sweet snack. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 95% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Clean & Natural Snacking:** Brands can innovate by creating more grab-and-go natural snacks that are low in calories and sugar, made with real fruit and non-GMO ingredients. - **Freeze-drying Technology:** Investment in freeze-drying technology can help brands diversify their product lines with unique, crunchy texture snacks while preserving the nutritional value of the ingredients. - **Customized Snacks:** Personalized freeze-dried fruit snack subscriptions can be a disruptive innovation opportunity for startups to create curated snack boxes for health and wellness-conscious consumers. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore innovation opportunities in the clean snacking segment by using freeze-drying technology and natural ingredients to create more low calorie and low sugar grab-and-go snacks. - **Nutrition and Health:** With a growing focus on health and wellness, nutrition and health companies can propose personalized plans that incorporate healthy snack options such as freeze-dried fruit and low sugar yogurt bites. - **E-commerce:** E-commerce companies can leverage this trend by offering subscription-based services that allow consumers to create custom boxes of freeze-dried snacks based on their taste preferences or dietary restrictions. ## Related on Trend Hunter - [Frozen Smoothie Mochi Bites](https://www.trendhunter.com/trends/smoothie-incredibites.md) - [Crunchy Superfruit Bites](https://www.trendhunter.com/trends/crunchy-superfruit-bites.md) - [Freeze-Dried Fruit Bites](https://www.trendhunter.com/trends/freezedried-fruit-bites.md) - [Free-From Fruit Bites](https://www.trendhunter.com/trends/pulpito.md) - [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md) - [Breakfast-Inspired Yogurt Bites](https://www.trendhunter.com/trends/yogurt-mini-bites.md) - [Shelf-Stable Smoothie Pouches](https://www.trendhunter.com/trends/outshine.md) - [Smoothie-Filled Chewy Bites](https://www.trendhunter.com/trends/bite-sized-snacks.md) - [Organic Fruity Crisps](https://www.trendhunter.com/trends/fruit-crunchables.md)