# Wacky Wellness Organizations Smoothie Bike Hire Takes a Pedal-Powered Approach to Positive Change By Tiana Reid | Published 2011-12-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-bike-hire References: [facebook](https://www.facebook.com/SmoothieBikeHire) & [smoothiebikehire](http://www.smoothiebikehire.co.uk/) Based in the United Kingdom, Smoothie Bike Hire is self-described as "wacky" and that title seems to fit this lighthearted and interactive initiative. The end goal is to raise awareness about healthy eating, sustainability and physical activity. They bring their custom-made smoothie-producing bicycles to events in the U.K. where individuals in schools, councils like the City of London Council, charities like the British Heart Foundation and even brands like L'Oreal and Disney jump on the sporting equipment and participate to the fullest. Smoothie Bike Hire operates as a social enterprise under Sport4Life UK, which is a charity that uses sports to create change in the community. **Contact Information** Smoothie Bike Hire [website](http://www.smoothiebikehire.co.uk/) Smoothie Bike Hire on [Facebook](https://www.facebook.com/SmoothieBikeHire) Smoothie Bike Hire on [Twitter](https://twitter.com/#!/smoothiebikeuk) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Interactive Wellness Initiatives:** Smoothie Bike Hire showcases the potential for interactive wellness initiatives that engage people in healthy eating and physical activity. - **Sustainable Health Promotion:** Smoothie Bike Hire demonstrates the value of sustainability in health promotion by using custom-made smoothie-producing bicycles. - **Sports-based Social Enterprises:** Smoothie Bike Hire highlights the potential for sports-based social enterprises that use sports as a means to create positive change in the community. ### Who This Affects Most - **Wellness and Fitness:** The wellness and fitness industry can leverage interactive wellness initiatives like Smoothie Bike Hire to promote healthy lifestyles and engage consumers in a unique way. - **Sustainable Events and Experiences:** The events industry can incorporate sustainability-focused initiatives like Smoothie Bike Hire to provide interactive and eco-friendly experiences to event attendees. - **Social Enterprise Nonprofits:** Social enterprise nonprofits can explore opportunities to leverage sports-based initiatives like Smoothie Bike Hire to drive social impact and promote community engagement. ## Related on Trend Hunter - [Glow-Boosting Smoothie Trucks](https://www.trendhunter.com/trends/glow-getter-smoothie-truck.md) - [Indoor Cycling Platforms](https://www.trendhunter.com/trends/smash-your-fitness.md) - [Pocket-Sized Wellness Shots](https://www.trendhunter.com/trends/wellbeing-in-one-shot.md) - [Electric Street Food Bikes](https://www.trendhunter.com/trends/smartebike.md) - [Post-Class-Focused Wellness Campaigns](https://www.trendhunter.com/trends/sweat-it-out.md) - [Complimentary Breakfast Trucks](https://www.trendhunter.com/trends/vegfast-van.md) - [Wellness Smoothie Deliveries](https://www.trendhunter.com/trends/erewhon-in-nyc.md) - [E-Bike Charging Partnerships](https://www.trendhunter.com/trends/bikeflex.md) - [Blend-at-Home Smoothie Boxes](https://www.trendhunter.com/trends/blendbox.md)