<!-- canonical: https://www.trendhunter.com/trends/smoothie-bars -->
<!-- robots: noindex -->

# Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks

By Laura McQuarrie | Published 2016-05-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-bars
References: [wellandgood](http://www.wellandgood.com/good-food/mimo-make-your-own-smoothie-nyc/) & [mimoblend](http://www.mimoblend.com/)

A rise in health consciousness has inspired many [juice and smoothie bars](https://www.trendhunter.com/trends/clean-juice-menu) to pop up, offering menus that are full of flavorful options. For those who crave a blended beverage creation of their own kind, there's MIMO in New York City's Upper East Side.

MIMO (Make It My Own) has 16-ounce cups for people to fill up fresh and natural ingredients of their choosing—in total, there are more than 70 ingredients available. Despite there being many [premium superfoods](https://www.trendhunter.com/trends/layered-smoothies) and speciality ingredients available, all of the blended drinks at the smoothie bar are priced at a flat rate of $8.

Aside from nuts, fruits, vegetables, seeds and boosters, there are a number of different liquids available from MIMO for blending a [custom creation](https://www.trendhunter.com/trends/diy-beverages) together.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 76% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Customizable Beverages:** The rise of customizable blended beverages is disrupting the traditional juice and smoothie bar industry, opening up opportunities for more personalized and unique options.
- **Health-conscious Menus:** As people continue to prioritize their health, we can expect to see more businesses offering menus that cater to their wellness needs, including an emphasis on fresh and natural ingredients.
- **Flat Rate Pricing:** This innovative pricing strategy of offering all blended drinks at a flat rate is disrupting the traditional pricing models of the juice and smoothie bar industry and creating a more transparent and competitive market.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry is being disrupted by the rise of health-conscious menus and customizable blended beverages, opening up opportunities for businesses to offer unique and personalized options that cater to individual needs and preferences.
- **Hospitality:** Hotels, resorts, and other hospitality businesses can take advantage of the customizable beverage trend by offering DIY smoothie bars as a unique and healthy option for guests.
- **Technology:** Technology can be leveraged to enhance the customer experience by allowing customers to customize their blended beverages through an online ordering platform or mobile app, creating a more convenient and streamlined process.

## Related on Trend Hunter

- [Blend-at-Home Smoothie Boxes](https://www.trendhunter.com/trends/blendbox.md)
- [20-Ingredient Beauty Smoothies](https://www.trendhunter.com/trends/wildberry-glow-smoothie.md)
- [New Year Smoothie Menus](https://www.trendhunter.com/trends/level-up-smoothies.md)
- [Empowered Health Smoothies](https://www.trendhunter.com/trends/function-and-erewhon.md)
- [Customized Dirty Drinks](https://www.trendhunter.com/trends/customized-dirty-drinks.md)
- [Curated Organic Beverage Menus](https://www.trendhunter.com/trends/organic-beverage-menu.md)
- [Wellness Smoothie Deliveries](https://www.trendhunter.com/trends/erewhon-in-nyc.md)
- [Longevity-Focused Smoothies](https://www.trendhunter.com/trends/limitless-smoothie.md)
- [Ready-to-Blend Smoothie Kits](https://www.trendhunter.com/trends/smoothiebox.md)