# Smoothie-Inspired Chocolates The Bixby & Co. Smoothie Bar Collection is Made with Coconut Milk By Michael Hemsworth | Published 2020-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-bar-collection References: [progressivegrocer](https://progressivegrocer.com/bixby-co-smoothie-bar-collection) & [bixbyco](https://bixbyco.com) Smoothies and chocolate collide with the new Bixby & Co. Smoothie Bar [Collection](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection) that will deliver exceptional taste for consumers seeking out a way to indulge their sweet tooth. The chocolate collection is made with a [coconut milk-based vegan white chocolate](https://www.trendhunter.com/trends/luxurious-vegan-chocolates) along with premium ingredients that are used to achieve [artisan flavor varieties](https://www.trendhunter.com/trends/coxco-chocolate-bars). This includes Golden Milk, Matcha, Raspberry Crunch, Coconut Nib Swirl, Wild Blueberry and Dragon Fruit, which are all achieved using different teas, spices, plants and fruits. The Bixby & Co. Smoothie Bar Collection is free from artificial colors, flavors and ingredients, and maintains an organic, gluten-free, vegan and non-GMO profile to boot. Each of the bars feature a suggested retail price point of $11 each for two-ounce serving. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Smoothie-inspired Chocolates:** The trend of combining smoothie flavors with chocolate presents an opportunity for innovative flavor combinations and unique eating experiences. - **Coconut Milk-based Products:** The growing trend of using coconut milk as a base for vegan products opens up possibilities for dairy-free alternatives and new flavor profiles. - **Artisan Flavor Varieties:** Creating unique flavor combinations using premium ingredients and unconventional spices and fruits allows for disruptive innovation in the chocolate industry. ### Where This Applies - **Confectionery:** The confectionery industry can explore innovative product lines that combine smoothie flavors and chocolates to attract health-conscious consumers looking for indulgent treats. - **Vegan and Plant-based Foods:** The popularity of coconut milk-based vegan white chocolate presents a market opportunity for companies in the vegan and plant-based food industry to expand their product offerings. - **Specialty Chocolate:** The trend of creating artisan flavor varieties using unique teas, spices, plants, and fruits provides an opportunity for specialty chocolate companies to differentiate themselves and cater to adventurous taste buds. ## Related on Trend Hunter - [Vegan Milk Candy Bars](https://www.trendhunter.com/trends/vegan-milk-chocolatebar.md) - [Dark Chocolate Coconut Cups](https://www.trendhunter.com/trends/dark-chocolate-coconut-cup.md) - [Coconut Milk Chocolate Bars](https://www.trendhunter.com/trends/coconut-milk-chocolate-bars.md) - [Classic Confection-Inspired Chocolates](https://www.trendhunter.com/trends/choccy-bars.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Oat Milk White Chocolates](https://www.trendhunter.com/trends/berry-crunch-white-chocolate-bar.md) - [Seasonal White Chocolate Candies](https://www.trendhunter.com/trends/milkboy-swiss-chocolate.md) - [Indulgent Vegan Chocolates](https://www.trendhunter.com/trends/tcho.md)