# Beer Brand Beauty Products Heineken Officially Launches the Smootheriser in Asian Markets By Amy Duong | Published 2025-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smootheriser References: [yankodesign](https://www.yankodesign.com/2025/04/01/heinekens-smootheriser-face-cream-promises-to-be-as-smooth-as-its-beer-its-not-a-joke/)  The Smootheriser is a unique product by [Heineken](https://www.trendhunter.com/trends/heineken-silver-launches) that started off as an April Fool's joke and is now actually coming into reality. The press release noted that it was not a joke and that the Smootheriser will be launching in Taiwan and Cambodia to coincide with the Heineken [Silver](https://www.trendhunter.com/trends/heineken-silvers) launch, its [premium beer](https://www.trendhunter.com/trends/heineken-friend). The formula of the Smootheriser is developed in-house and uses the same quality hops and barley as the ones used in its libation. The launch in Asian markets was selected on purpose as it is a space that is very well-versed in skincare. There is still information to follow if the skin cream will be limited or if it will be a continuous product in the future. Image Credit: Heineken ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 94% | Activity: 90% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Consumer Products:** The creation of products like the Smootheriser reflects a growing trend where traditional industries combine their core ingredients to capture new markets. - **Cross-industry Branding:** Brands are increasingly leveraging their established identity in one industry to introduce innovative products in entirely different sectors, as illustrated by Heineken's foray into skincare. - **Experiential Marketing Strategies:** The transformation of an April Fool's joke into a real product launch signifies a shift toward using experiential narratives to engage consumers and expand brand perception. ### Sectors Adopting This - **Beverage Industry:** The beverage sector is exploring beyond traditional boundaries by integrating its ingredients and signature processes into beauty and personal care products. - **Skincare Industry:** With companies like Heineken using their resources to develop skincare products, the market sees an infusion of novel formulations and ingredient stories. - **Marketing and Advertising:** The developing focus on reimagining brand marketing through unconventional products and cross-industry innovation is transforming advertising strategies. ## Related on Trend Hunter - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Refreshing Lager Expansions](https://www.trendhunter.com/trends/heineken-silver-launches.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Protein-Packed Moisturizers](https://www.trendhunter.com/trends/high-protein-daily-moisturizer.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Sauce-Inspired Moisturizers](https://www.trendhunter.com/trends/moisturizing-sauce.md) - [Leafy Green Face Creams](https://www.trendhunter.com/trends/hydroleaf-miracle-moisturise.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md)