# Gratitude-Giving Beer Cans Keystone Light's Smooth Salute Gives Thanks to Service Members By Laura McQuarrie | Published 2024-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smooth-salute References: [finance.yahoo](https://finance.yahoo.com/news/keystone-light-supports-members-smooth-130000160.html) & [keystonelight](https://www.keystonelight.com/smoothsalute)  For Military Appreciation Month, [Keystone Light](https://www.trendhunter.com/trends/always-a-smooth-catch) joined forces with the [United Service Organizations](https://www.trendhunter.com/trends/guinness-gives-back-1) (USO) and artist-songwriter Drake White to introduce limited-time Stars and Stripes packaging and the Smooth Salute program. By scanning the on-pack QR code from now until July 31st, fans can send written thank you messages straight to their local USO centers to express their gratitude to active-duty service members in their community. Fans who send a thank you message are entered for their chance to win a trip to Nashville for a private military appreciation concert with Drake White and local service members at his barn in Nashville, Tennessee in November 2024. The Keystone Light Smooth Salute program is a full marketing campaign that includes not only [limited-edition interactive packaging](https://www.trendhunter.com/trends/made-of-america) but also out-of-home, social and retail channel content. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 47% | Freshness: 24% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Packaging:** Brands are integrating AR and QR technology into packaging to create an engaging customer experience. - **Community-driven Campaigns:** Companies are leveraging social cause marketing to strengthen community ties and brand loyalty. - **Celebrity Collaborations:** Partnerships with artists and public figures are gaining traction as a means to reach and resonate with wider audiences. ### Sectors Adopting This - **Beverage:** The beverage industry is capitalizing on interactive and personalized packaging to enhance customer engagement. - **Marketing:** Innovative marketing strategies are increasingly focusing on integrating social causes to build deeper connections with consumers. - **Entertainment:** Entertainment sectors are expanding their reach by collaborating with other industries to create unique events and experiences. ## Related on Trend Hunter - [Veteran-Supporting American Lagers](https://www.trendhunter.com/trends/american-lagers.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Outdoor-Ready Beer Merchandise](https://www.trendhunter.com/trends/keystone-light-and-realtree.md) - [Celebratory Complimentary Beers](https://www.trendhunter.com/trends/complimentary-beers.md) - [Soldier-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipa.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Celebrative Canadian Lager Initiatives](https://www.trendhunter.com/trends/presidential-pack.md)