# Soft Artisan-Style Breads Sara Lee Has Added a Smooth Multigrain Sliced Bread to Its Artesano Line By Katherine Pendrill | Published 2022-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smooth-multigrain References: [bakingbusiness](https://www.bakingbusiness.com/articles/56247-new-bread-debuts-from-dkb-sara-lee) & [ralphs](https://www.ralphs.com/p/sara-lee-artesano-smooth-multigrain-bakery-bread/0007294561292)  Sara Lee has expanded its [Artesano](https://www.trendhunter.com/trends/sara-lee-artesano) line by adding a new Smooth Multigrain Sliced Bread. The new bread joins the company's existing lineup of [sliced breads, buns and rolls](https://www.trendhunter.com/trends/flowers-foods-1), all of which are made without the use of artificial colors, flavors or preservatives. Sara Lee's new Smooth Multigrain Sliced Bread is pillowy soft and made from a flavorful combination of [oats and barley](https://www.trendhunter.com/trends/plant-based-protein-bread). As the online description reads: "With its thick slices, mouthwateringly soft texture, and delicious flavor, the original artisan style sliced bread you love tastes even better." And all this flavor comes without the use of high fructose corn syrup. Sold as a 20-ounce, 15-slice loaf, Sara Lee's new Artesano Smooth Multigrain Bread is a family-friendly option that's perfect for everything from sandwiches to afternoon snacks. Image Credit: Sara Lee ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 9% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Soft Artisan-style Breads:** Opportunity to innovate by adding healthy ingredients such as oats and barley to create a healthier bread experience. - **Natural Ingredients for Bread:** Opportunity to innovate by creating natural, organic breads that cater to health-focused consumers. - **Family-friendly Sliced Bread:** Opportunity to innovate by creating convenient and healthy options for families, especially those looking for soft bread with no artificial ingredients. ### Industries Being Reshaped - **Food and Beverage:** Opportunity to innovate by creating healthy, natural, and organic bread products that cater to health-conscious consumers. - **Supermarkets and Grocery Stores:** Opportunity to innovate by offering more family-friendly and healthy bread options that appeal to a diverse range of consumers. - **Bakery:** Opportunity to innovate by offering artisan-style breads with unique and healthy ingredients, such as oats and barley ## Related on Trend Hunter - [Sweetly Flavored Bread Products](https://www.trendhunter.com/trends/sara-lee-artesano-sweet-loaves.md) - [Sweet Hawaiian-Style Bread Ranges](https://www.trendhunter.com/trends/sara-lee-artesano.md) - [Artisan-Inspired Half-Sized Breads](https://www.trendhunter.com/trends/sara-lee-halfloaf.md) - [Veggie-Rich Bread Loaves](https://www.trendhunter.com/trends/sara-lee-white-bread.md) - [Seedy Artisan Multigrain Loaves](https://www.trendhunter.com/trends/sliced-seedy-multigrain-bread.md) - [Artisan-Style Bread Loaves](https://www.trendhunter.com/trends/sliced-sourdough-sandwich-loaves.md) - [Artisan-Inspired Gluten-Free Breads](https://www.trendhunter.com/trends/dr-schr-breads.md) - [Additive-Free Artisan Sandwich Breads](https://www.trendhunter.com/trends/izzio-organic-artisan-sandwich-breads.md) - [Free-From Prepackaged Bread Ranges](https://www.trendhunter.com/trends/artisan-baker-bread-range.md)