# Squishy Food-Themed Collectibles 'Smooshy Mushy' is a New Line of Scented, Slow-Rise Pets By Joey Haar | Published 2018-03-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/smooshy-mushy References: [walmart](https://www.walmart.com/ip/Smooshy-Mushy-Pets/871963595) & [prnewswire](https://www.prnewswire.com/news-releases/new-smooshy-mushy-slow-rise-collectible-toys-launches-at-walmart-just-in-time-for-the-holiday-300543122.html) Smooshy Mushy, a new brand of toy from RedwoodVentures Ltd., combines the best of the [slow-rise toy phenomenon](https://www.trendhunter.com/trends/squishmallows-x-bldr) with [cute collectible gamification](https://www.trendhunter.com/trends/urupochachan) to keep kids looking for their next squishy friend. The first series of the collectibles was released back in October, and the [dessert- and food-themed pets](https://www.trendhunter.com/trends/baked-goods-plushies) have been making waves with kids everywhere. There are eight different pets in the Smooshy Mushy collection, each of which is based off of both a food and an animal. For example, Lolli Lamb is a round little puff ball with a lollipop bow and an ice cream cone friend, and Popsy Pig is a cute piglet with syrup and a pat of butter on its head and a pancake sidekick. Beyond their appealing, slow-rise tactility, the pets are all scented like their food items, making them engaging beyond touch and sight. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Slow-rise Toy Phenomenon:** Explore opportunities to develop new collectibles that combine slow-rise tactile experience with gamification. - **Cute Food-themed Pets:** Create a line of scented, food-themed collectible pets to capture the interest of kids and capitalize on the popularity of squishy toys. - **Engaging Multi-sensory Toys:** Develop toys that engage multiple senses by incorporating scents that align with their visual and tactile elements. ### Who This Affects Most - **Toy Manufacturing:** Innovate within the toy manufacturing industry to produce unique collectibles that tap into the growing demand for slow-rise and food-themed toys. - **Gamification:** Bridge the gap between collectible toys and gamification by creating interactive experiences and rewards for children who collect and play with the toys. - **Scented Products:** Explore opportunities within the scented products industry to develop new lines of scented toys, catering to the increasing demand for multi-sensory play experiences. ## Related on Trend Hunter - [Sensory ASMR-Style Toys](https://www.trendhunter.com/trends/incredible-group.md) - [Squishing Jellybean-Scented Toys](https://www.trendhunter.com/trends/jelly-belly-squishi-toys.md) - [Collectible Sensory Toys](https://www.trendhunter.com/trends/moj-moj.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Multisensory Oven Playsets](https://www.trendhunter.com/trends/cookeez-makery.md) - [Vibrant Slime Collections](https://www.trendhunter.com/trends/sloomoo-institute.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Squishy Digital Pets](https://www.trendhunter.com/trends/punirunes.md) - [Plush Toy-Inspired Cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-squishmallows-cupcakes.md)