# Bakeable Boba Snacks Smoobees are Soft, Chewy Fruit Boba for Mixing, Baking & Freezing By Laura McQuarrie | Published 2023-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoobees References: [streetinsider](https://www.streetinsider.com/PRNewswire/Puratos+Introduces+Smoobees) & [puratos.us](https://www.puratos.us/en/products/smoobees---innovative-soft-and-smooth-strawberry-inclusions---pu)  Smoobees by [Puratos U.S.](https://www.trendhunter.com/trends/beyond-clean-label) are soft and chewy fruit boba snacks that can be mixed, baked or frozen to infuse flavor into a wide range of beverages and snacks. These boba snacks are an alternative to [traditional fillings](https://www.trendhunter.com/trends/popping-boba) that retain their shape and soft texture, all the while offering a unique way to enhance sips and bites. Smoobees are shelf-stable, plant-based, gluten-free and free from artificial flavors and colors. Available in varieties like strawberry, blueberry, lemon, coffee and caramel, Smoobees are comparable in size to pomegranate seeds. Chewy [boba pearls](https://www.trendhunter.com/trends/volt-amber-energy-boba) have transcended their traditional role in beverages, disrupting the culinary landscape with creative snack and food incorporations. Smoobees promises to enhance everything from muffins to cheesecakes, disrupting the baking category with bursts of flavor and texture. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 47% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bakeable Boba Snacks:** Smoobees are disrupting the culinary landscape with creative snack and food incorporations. - **Enhanced Baking:** Smoobees are disrupting the baking category with bursts of flavor and texture. - **Alternative Fillings:** Smoobees offer a unique way to enhance sips and bites by providing an alternative to traditional fillings that retain their shape and soft texture. ### Sectors Adopting This - **Food and Beverage:** Smoobees have disrupted the food and beverage industry with their innovative use of boba pearls in a wide range of snacks and beverages. - **Gluten-free:** Smoobees have disrupted the gluten-free industry by providing a plant-based and gluten-free option for enhancing baked goods and beverages. - **Plant-based:** Smoobees have created opportunity in the plant-based industry by offering a plant-based alternative for infusing flavor into various baked goods and beverages. ## Related on Trend Hunter - [Chewy Boba Candies](https://www.trendhunter.com/trends/gummyboba-candy.md) - [Plant-Based Boba Toppings](https://www.trendhunter.com/trends/boba-toppings.md) - [Bursting Boba Cookies](https://www.trendhunter.com/trends/bobadoodles.md) - [Edible Popping Pearls](https://www.trendhunter.com/trends/kultee-kaviar.md) - [Ready-to-Eat Boba Pearls](https://www.trendhunter.com/trends/mochi-boba.md) - [Single-Serve Popping Boba](https://www.trendhunter.com/trends/single-serve-popping-boba.md) - [Spicy Boba Ramen Kits](https://www.trendhunter.com/trends/boba-ramen.md) - [Bottled Bubble Teas](https://www.trendhunter.com/trends/bobba.md) - [Crunchy Crystal Bobas](https://www.trendhunter.com/trends/crystal-boba.md)