# Smoky Halloumi Burritos M&S Foodhall Crafted a Convenient, All-in-One Mexican Meal By Laura McQuarrie | Published 2026-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoky-halloumi-burrito References: [marksandspencer](https://www.marksandspencer.com/food/content/foodhall-favourites) & [marksandspencer](https://www.marksandspencer.com/food/smoky-halloumi-burrito/p/fdp61218353)  The burrito is a perfectly engineered handheld meal that wraps an entire world of flavors, textures and fillings into one neat, portable package, and [M&S Foodhall](https://www.trendhunter.com/trends/dame-joan-collins-and-ms-food) introduced a [Smoky](https://www.trendhunter.com/trends/bbq-boneless-baby-back-rib-sandwich) Halloumi Burrito that satisfies as an effortless yet indulgent all-in-one Mexican meal. Within a soft wheatflour tortilla, this [meat-free option](https://www.trendhunter.com/trends/heura-tex-mex-chunks) is packed with a blend of spiced rice, sweet peppers, chipotle beans, halloumi, plus a creamy mix of cheddar and Monterey Jack that rounds out the vibrant flavor profile. Alongside its vegetarian-friendly Smoky Halloumi Burrito, the M&S Foodhall recently introduced a Smoky Beef Burrito to share an experience of pulled beef, chipotle beans, spiced rice and peppers, and a blend of cheddar and Monterey Jack for meat eaters and cheese lovers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 14% | Activity: 24% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Premium Convenience:** Higher-quality vegetarian ingredients being integrated into grab-and-go formats creates space for meat-free products that match indulgent taste and convenience expectations. - **Cheese-centric Protein Pairings:** The prominence of halloumi and blended cheeses alongside plant and animal proteins signals potential for novel dairy-forward hybrid products that redefine texture and flavor in handheld meals. - **Ethnic-inspired Ready-to-eat Handhelds:** Traditional regional flavors packaged into single-serve, portable formats point toward scalable offerings that deliver authentic taste profiles in convenient, on-the-go forms. ### Industries Being Reshaped - **Retail Prepared Foods:** Supermarket deli and chilled sections that curate premium, heat-and-eat burritos and wraps could reshape lunchtime and snacking occasions with elevated convenience options. - **Fast-casual Foodservice:** Counter-service restaurants focusing on customizable handhelds have an opening to differentiate through unique cheese-and-protein combinations and plant-forward menu development. - **Food Manufacturing and Ingredients:** Suppliers of specialty cheeses, meat analogs, and shelf-stable fillings may drive innovation by creating formulations that maintain quality and texture in ready-to-eat, refrigerated formats. ## Related on Trend Hunter - [Dippable Grilled Burritos](https://www.trendhunter.com/trends/grilled-burrito-dippers.md) - [Stacked Birria Burritos](https://www.trendhunter.com/trends/birria-crunch-stack.md) - [Meaty Plant-Based Burritos](https://www.trendhunter.com/trends/beyond-steak-chimichurri-burrito.md) - [Health-Focused QSR Breakfast Menus](https://www.trendhunter.com/trends/breakfast-menus.md) - [Gut-Friendly Sourdough Tortillas](https://www.trendhunter.com/trends/sourdough-tortilla.md) - [Fruit-Forward Hot Sauces](https://www.trendhunter.com/trends/flamin-fruit-hawwwt-sauce.md) - [High-Quality Beef Recipes](https://www.trendhunter.com/trends/national-beef-month.md) - [Lunch Break Toolkits](https://www.trendhunter.com/trends/block-the-burrito-hour.md) - [Flavor-Rich West Coast Burritos](https://www.trendhunter.com/trends/california-burritos.md)