# Smoky Vegan Cheese Alternatives The Violife Smoky Cheddar Flavour Slices are Delicate and Complex By Michael Hemsworth | Published 2021-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smoky-cheddar-flavour-slices References: [foodbev](https://www.foodbev.com/news/violife-launches-smoky-cheddar-flavour-slices/) & [violifefoods](https://violifefoods.com) The [Violife](https://www.trendhunter.com/trends/vegan-cheese-products) Smoky Cheddar Flavour Slices are a new vegan cheese alternative from the brand for the UK market that offers consumers with a way to spice up their favorite recipes with a delicate yet complex flavor. The cheese alternative features a [hickory smoked rind](https://www.trendhunter.com/trends/hickory-smoked-havarti-cheese) that is fully edible and helps to impart a smoky flavor to each slice. The product is 100% vegan-friendly and features a dairy, soy, gluten, nut, lactose, cholesterol, GMO and preservative-free recipe for consumers to feel good about. Country Manager UK & [Ireland](https://www.trendhunter.com/trends/seriously-spreadable-black-pepper), Violife Simon Orchard boasted about the new Violife Smoky Cheddar Flavour Slices saying, "We’re excited to announce the addition of Violife’s latest cheese alternative innovation, the Smoky Cheddar Flavour Slices, to the brand’s ever-growing range. The breakthrough launch sees the smoked-flavour slices take on a round shape which is a vegan-first and allows for ease of use as well as great taste.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Vegan Cheese Alternatives:** More and more consumers are interested in transitioning to a plant-based diet, creating opportunities for innovative vegan cheese alternatives. - **Smoked-flavored Products:** The increasing popularity of smoky flavorings in vegan products creates opportunities for businesses to develop plant-based foods with unique and complex flavors. - **Free-from Foods:** The trend towards free-from foods offers businesses opportunities to develop vegan cheese alternatives that cater to consumers with specific dietary requirements or preferences. ### Where This Applies - **Food and Beverage:** The food and beverage industry can produce innovative vegan cheese alternatives to cater to changing consumer preferences towards plant-based foods. - **Health and Wellness:** The health and wellness industry can leverage the trend towards free-from foods by offering vegan cheese alternatives that cater to individuals with specific dietary needs or preferences. - **Retail:** The retail industry can capitalize on the trend towards veganism by stocking innovative vegan cheese alternatives to meet the needs of a growing customer base who choose plant-based diets. ## Related on Trend Hunter - [Cooking-Ready Vegan Cheeses](https://www.trendhunter.com/trends/vegan-cheese-products.md) - [Mature Alt Cheeses](https://www.trendhunter.com/trends/violife-cheddarton.md) - [Soy-Free Vegan Soft Cheeses](https://www.trendhunter.com/trends/le-rond-camembert.md) - [Vegan Blue Cheese Alternatives](https://www.trendhunter.com/trends/violife-vegan-blue.md) - [Camembert-Inspired Vegan Cheeses](https://www.trendhunter.com/trends/violife-le-rond-camembert-flavour.md) - [Rapid-Melting American Cheeses](https://www.trendhunter.com/trends/violife-just-like-american-slices-easy-melt.md) - [Plant-Based Mature Cheddar Cheeses](https://www.trendhunter.com/trends/supreme-cheddarton.md) - [Dairy-Free Cream Cheese Blocks](https://www.trendhunter.com/trends/violife-creamy-block.md) - [Creamy Vegan Cheese Mimics](https://www.trendhunter.com/trends/ilchester.md)