# BLT-Style Cheeseburgers McDonald's is Testing a New Smoky BLT Quarter Pounder with Cheese By Katherine Pendrill | Published 2021-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoky-blt-quarter-pounder-with-cheese References: [chewboom](https://www.chewboom.com/2021/10/21/new-smoky-blt-quarter-pounder-with-cheese-spotted-at-mcdonalds/)  If you're already a fan of [McDonald's Quarter](https://www.trendhunter.com/trends/mcdonalds-4) Pounder burger, you'll probably be excited to know that the brand is in the midst of testing a new Smoky BLT Quarter Pounder with Cheese. According to reports from eagle-eyed fans, McDonald's has recently begun testing a new burger called the Smoky BLT Quarter Pounder with Cheese at select locations in Maryland. This hefty burger consists of a quarter-pound beef patty layered with American cheese, three half-strips of bacon, sliced Roma tomatoes, shredded lettuce, and a [smoky BLT sauce](https://www.trendhunter.com/trends/smoke-show-cheeseburgers). All these toppings are then sandwiched between two halves of a sesame seed bun. The brand is also testing a new Double Smoky BLT Quarter Pounder with Cheese at the same time, which features [two beef patties](https://www.trendhunter.com/trends/big-arch). Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 71% | Activity: 95% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **New Fast Food Burger Offerings:** McDonald's recent testing of the Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity in the fast food industry for new burger offerings. - **Premium Burger Chains:** The premium burger industry may experience disruption due to McDonald's testing of the Smoky BLT Quarter Pounder with Cheese. - **Customizable Fast Food Menus:** McDonald's testing of customizable burgers such as the Double Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity for other fast food chains to offer customizable menu options. ### Industries Being Reshaped - **Fast Food:** McDonald's testing of new burger offerings have the potential to disrupt the fast food industry. - **Premium Burgers:** The premium burger industry may experience disruption due to McDonald's testing of the Smoky BLT Quarter Pounder with Cheese. - **Customizable Fast Food Menus:** McDonald's testing of customizable burgers such as the Double Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity for other fast food chains to offer customizable menu options. ## Related on Trend Hunter - [Jalapeño-Topped Beef Burgers](https://www.trendhunter.com/trends/mcdonalds-4.md) - [Sweet Tangy Lunch Sandwiches](https://www.trendhunter.com/trends/smoky-blt-quarter.md) - [Smokey Quarter-Pound Burgers](https://www.trendhunter.com/trends/carolina-bbq-quarter-pounder.md) - [Crispy Onion Bacon Burgers](https://www.trendhunter.com/trends/bacon-n-crispy-onion-quarter-pounder.md) - [Creamy Parmesan Sauce Burgers](https://www.trendhunter.com/trends/creamy-parmesan-bacon-quarter-pounder.md) - [Cheesy Pickled Jalapeño Burgers](https://www.trendhunter.com/trends/cheesy-jalapeo-bacon-quarter-pounder-with-cheese.md) - [Chipotle BBQ Sandwiches](https://www.trendhunter.com/trends/mcdonalds-3.md) - [Carolina BBQ-Flavored Sandwiches](https://www.trendhunter.com/trends/mcdonalds-canada.md) - [Hot Fudge Soft Serves](https://www.trendhunter.com/trends/oreo-fudge-mcflurry.md)