# Butting Out Giant Billboard Gets Attention By Alex Covert | Published 2007-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smoking-cessation-program-giant-billboard-gets-attention References: [quitplan](http://www.quitplan.com) Quitplan.com is a free [quit smoking support program](https://www.trendhunter.com/trends/stopfuckingvaping). The program's web site states it has prolonged their members lives by 4,630 years and saved them $39,235,656. The company recently put up this billboard located on Interstate 94 near Rogers, Minnesota. **Implications** - A company cannot solely rely on the traditional forms of advertising anymore as consumers have become almost immune to them. Conventional billboard ads need to be revised and revamped to include elements that will shock and draw attention like they used to. By adding [additional props and designs](https://www.trendhunter.com/trends/worlds-heaviest-billboard) to the rather ordinary stand, companies can increase the likelihood that people will remember their billboards in comparison to others. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Revamped Billboard Advertising:** Traditional billboard ads need to be revised and revamped with shock elements to capture consumer attention. - **Creative Props and Designs:** Adding additional props and designs to ordinary billboards increases the chances of people remembering them. - **Immersive Outdoor Advertising:** Companies should explore immersive experiences in outdoor advertising to captivate audiences in new ways. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising industry needs to adapt and innovate their methods to stay relevant in captivating consumer attention. - **Outdoor Media:** Outdoor media companies have an opportunity to offer more creative and immersive advertising solutions to clients. - **Health and Wellness:** Health and wellness brands can leverage revamped billboard advertising to promote their services and products for a healthier lifestyle. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md)