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# Spicy Seasoned Chicken Sandwiches
Jimmy John's New Smokin’ Kickin’ Chicken Sandwich Has a Kick

By Katherine Pendrill | Published 2021-02-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smokin-kickin-chicken-sandwich
References: [qsrmagazine](https://www.qsrmagazine.com/news/jimmy-johns-adds-chicken-first-time-kickin-sandwich)

To the delight of chicken fans, [Jimmy Johns](https://www.trendhunter.com/trends/spicy-cajun-chicken-wrap) recently unveiled a new Smokin’ [Kickin’](https://www.trendhunter.com/trends/kickin-ranch-sauce) Chicken sandwich.

While chicken is a staple on many menus, Jimmy John's new Smokin’ Kickin’ Chicken sandwich marks the first time the brand has offered chicken nationwide. The new sandwich consists of juicy seasoned chicken, creole chili pepper sauce, some Jimmy peppers, avocado, onions, lettuce, provolone cheese, oil, vinegar, and mayo, all served on your choice of fresh-baked bread. Menu innovation has always been a pillar of the brand, and with its new Smokin’ Kickin’ Chicken sandwich, Jimmy Johns continues its commitment to "reach new guests and refining our operations to meet customers where they are."

The Smokin’ Kickin’ Chicken sandwich is available now through March 21st.

Image Credit: Jimmy John's

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 24% | Activity: 29% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Chicken Sandwich Craze:** Opportunity for other fast food chains to innovate on their chicken sandwich options.
- **Spicy Fast Food Offerings:** Opportunity for other fast food chains to add spicy options to their menus.
- **Avocado on Fast Food Menus:** Opportunity for other fast food chains to incorporate avocados into their menu items.

### Sectors Adopting This

- **Fast Food:** Fast food chains can continue to innovate their menu options to stay ahead of competitors.
- **Chicken:** Chicken providers can promote their products as a featured ingredient in various dishes.
- **Hot Sauce and Spices:** Companies that specialize in spices and hot sauces can promote their products as must-have ingredients for spicy and flavorful dishes.

## Related on Trend Hunter

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