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# Smokey Chipotle Salads
Johnny Rockets' Chipotle Chicken Salad is Part of the Smokin’ Chipotle Line

By Katherine Pendrill | Published 2020-02-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smokin-chipotle
References: [chewboom](https://www.chewboom.com/2020/02/07/johnny-rockets-debuts-new-chipotle-bacon-burger-as-part-of-new-smokin-chipotle-lineup/) & [facebook](https://www.facebook.com/johnnyrockets/photos/a.428331711004/10157716021286005/?type=3&theater)

It may be cool outside, but Johnny Rockets is serving up some hot and smokey new offerings with the debut of its Smokin’ Chipotle lineup. Featuring four limited-time offerings, there's something to satisfy nearly any craving.

[Johnny Rockets'](https://www.trendhunter.com/trends/mikes-hot-honey-crispy-chicken-sandwich) new Smokin’ Chipotle lineup includes four mouth-watering dishes. First up is the Chipotle Chicken Salad, which is made with grilled chicken breast, mixed greens, a roasted corn and black bean blend, shredded cheese, and other veggies. The whole thing is then topped with a [Smokin’ Chipotle Ranch](https://www.trendhunter.com/trends/smokin-hot-honey-bbq) dressing. For something a little more hearty, there's the [Chipotle Bacon Burger](https://www.trendhunter.com/trends/smoke-show-cheeseburgers), Chipotle Bacon Cheese Fries, and Chipotle Bacon Chicken Sandwich. The burger is made with a fresh certified Angus beef burger, while the chicken sandwich is served with grilled chicken. All three dishes are finished with the same Smokin’ Chipotle Ranch dressing.

Image Credit: *Johnny Rockets.*

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 26% | Activity: 50% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Smokin' Chipotle Line:** Introducing a lineup of hot and smokey offerings with a chipotle twist, creating new flavor experiences for customers.
- **Limited-time Offerings:** Creating a sense of urgency and exclusivity by introducing time-limited menu items that encourage repeat visits from customers.
- **Flavor Innovation:** Exploring creative ways to incorporate chipotle flavors into various dishes, providing customers with unique taste sensations.

### Who This Affects Most

- **Restaurant Industry:** Opportunity for restaurants to experiment with new flavors and limited-time offerings, attracting customers seeking novel culinary experiences.
- **Food Manufacturing:** Creating new chipotle-inspired products and ingredients for restaurants and home cooks, capitalizing on the growing consumer interest in bold and spicy flavors.
- **Fast Food Chains:** Fast-food chains can leverage the trend of limited-time menu items to drive customer traffic and create excitement around their brand.

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