# QSR Loyalty Programs 'Smokey Bones' Has Launched a New Consumer Rewards Membership Program By Colin Smith | Published 2021-12-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smokey-bones-membership References: [nrn](https://www.nrn.com/casual-dining/smokey-bones-partners-personica-launch-new-rewards-program) & [smokeybones](https://smokeybones.com/)  '[Smokey Bones](https://www.trendhunter.com/trends/meat-menu),' the American QSR chain beloved for its quality barbecued foods, has partnered up with digital marketing platform 'Personica' to launch a new Smokey Bones membership program named '[Bones Club](https://www.trendhunter.com/trends/pulled-pork-sundae).' This program will not be only a traditional rewards program where users simply accrue digital points and rewards, which will be a feature, but it will also be more personalized and catered to each restaurant. Nearly every fast-food and quick-service restaurant has a loyalty program now, so Smokey Bones has added a variety of additional features to its [rewards program to retain customers](https://www.trendhunter.com/trends/engagement-loyalty-program) while simultaneously attracting new ones. For starters, simply signing up for Bones Club will award the user with a $10 discount on their next purchase of $25 or more. Following that, Smokey Bones will host events and experiences, send personalized messages, and curate the rewards to user consumption patterns. For example, users who typically order take-out will receive discounts related to take-out, while consumers who dine-in will receive in-person rewards. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Personalized QSR Loyalty Programs:** QSR chains like Smokey Bones are launching personalized loyalty programs to retain customers and attract new ones. - **Rewarding Customer Consumption Patterns:** QSR chains like Smokey Bones are curating rewards based on customer consumption patterns to encourage loyalty and increased spending. - **Increased Benefits in QSR Loyalty Programs:** QSR chains like Smokey Bones are adding additional benefits like experiences and events to their loyalty programs to stand out from the competition. ### Who This Affects Most - **Fast Food Industry:** QSR chains like Smokey Bones are disrupting the fast food industry with their personalized loyalty programs and additional benefits. - **Marketing Industry:** Digital marketing platforms like Personica are disrupting the marketing industry by partnering with QSR chains to provide personalized loyalty programs. - **Technology Industry:** Technology companies focused on customer data and personalization like Personica are disrupting the technology industry by partnering with QSR chains to provide personalized loyalty programs. ## Related on Trend Hunter - [QSR Loyalty Apps](https://www.trendhunter.com/trends/zax-rewardz.md) - [Loyalty-Focused BBQ Apps](https://www.trendhunter.com/trends/sonnys-bbq.md) - [QSR-Backed Rewards Programs](https://www.trendhunter.com/trends/whataburger-1.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md) - [QSR Rewards Programs](https://www.trendhunter.com/trends/qsr-rewards-programs.md) - [Inaugural QSR Loyalty Programs](https://www.trendhunter.com/trends/culvers-delicious-rewards.md) - [Chicken Restaurant Rewards Systems](https://www.trendhunter.com/trends/kfc-3.md) - [Digital Restaurant Rewards Programs](https://www.trendhunter.com/trends/hardees.md) - [Sports-Focused Loyalty Programs](https://www.trendhunter.com/trends/sports-cantina.md)