# Smokey Mexican BBQ Menus Baja Fresh Mexican Grill Just Introduced a New Smokey BBQ Menu By Katherine Pendrill | Published 2023-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smokey-bbq-menu References: [chewboom](https://www.chewboom.com/2023/05/05/baja-fresh-launches-new-smokey-bbq-menu/)  [Baja Fresh Mexican Grill](https://www.trendhunter.com/trends/sea-of-cortez-bowl) is rolling right into [barbeque season](https://www.trendhunter.com/trends/summer-of-smash-menu) with the introduction of the chain's new Smokey BBQ Menu. Featuring delicious offerings like the new Smokey BBQ Burrito and Smokey BBQ Salad, the new Smokey BBQ Menu delivers the delicious taste of barbeque, but with a Mexican-inspired twist. The new Smokey BBQ Burrito is the menu's star, featuring [BBQ chipotle chicken](https://www.trendhunter.com/trends/baja-chipotle-turkey-sub) or carnitas paired with rice, black or pinto beans, roasted veggies, jack and cheddar cheeses, pickled red onions, and crunchy tortilla chips. Next up is the Smokey BBQ Bowl, which features a similar blend of ingredients as the burrito, but in the form of a bowl instead of wrapped up in a tortilla. Lastly, the new Smokey BBQ Salad combines fresh salad greens with kale, red onion, red bell pepper, tortilla strips, roasted corn, black beans, tomato, jicama, and avocado, all tossed with BBQ lime dressing and your choice of chicken or carnitas. The new Smokey BBQ Menu is available now from participating Baja Fresh locations until July 10, 2023. Image Credit: Baja Fresh Mexican Grill ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 2% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mexican-inspired BBQ Menus:** There is an opportunity to experiment with the fusion of Mexican and BBQ cuisines in order to create unique meal offerings that appeal to a diverse customer base. - **BBQ Salad Bowls:** The use of BBQ flavors in salads and bowls is an innovative approach to traditional BBQ offerings, which presents opportunities to make BBQ menus healthier and cater to vegetarian/vegan customers. - **BBQ Menu Limited-time Offers:** The introduction of limited-time BBQ menus can create excitement among customers and boost sales, with the potential for generating innovative menus based on customer preferences and demand. ### Who This Affects Most - **Fast-casual Restaurants:** Fast-casual restaurants can leverage Mexican-inspired BBQ menus to differentiate themselves from competitors and offer unique meal options to customers. - **Food and Beverage Industry:** There is an opportunity for the food and beverage industry to explore the fusion of Mexican and BBQ cuisines in order to create new, innovative food products. - **Limited-time Offer Marketing:** Marketing firms can capitalize on the popularity of limited-time offers by assisting restaurants in creating and promoting innovative menus that generate customer excitement and engagement. ## Related on Trend Hunter - [Charred Citrus Tex-Mex Meals](https://www.trendhunter.com/trends/blackened-citrus-menu.md) - [Achiote-Spiced Pork Bowls](https://www.trendhunter.com/trends/achiote-carnitas-bowl.md) - [Smokey Shredded Beef Proteins](https://www.trendhunter.com/trends/barbacoa-beef.md) - [Sweetly Sour Fast-Casual Tacos](https://www.trendhunter.com/trends/birria-tacos.md) - [Flavorful Seafood Burritos](https://www.trendhunter.com/trends/sea-of-cortez-bowl.md) - [Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/smoky-bbq-menu.md) - [Pepper-Packed Burritos](https://www.trendhunter.com/trends/roasted-chile-poblano-burritos.md) - [Tasty Tex-Mex Quesadilla Dishes](https://www.trendhunter.com/trends/tres-quesadillas.md) - [Al Pastor Chicken Bowls](https://www.trendhunter.com/trends/grilled-al-pastor-bowl.md)