# Morbid Vow Billboards Great Copy Makes Great Statement in Anti-Smoking Ads By Vincent Salera | Published 2009-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smokevertising-great-copy-makes-great-statement References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/wyoming_department_of_health_messenger) Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written and clever copy to make their statement. My favorite captions are, “Don’t secondhand smoke the messenger,” “ Till secondhand smoke do us part,” and “Curiosity secondhand smoked the cat." The ads were created by advertising agency Sukle Advertising & Design, Denver, USA with creative direction by Mike Sukle, Andy Dutlinger and Jeff Euteneuer. The sensational copy was written by Jim Glynn and Zac Spector. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Clever Copy in Advertising:** Opportunity for brands to rely on well-written and clever copy instead of relying on elaborate visuals or celebrity endorsements. - **Messaging with Impact:** Utilizing impactful messaging in advertisements to create a strong statement and capture attention. - **Anti-smoking Advocacy:** Increasing awareness and promoting anti-smoking campaigns through creative advertisements. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to explore innovative ways to create impactful ads through clever copywriting. - **Healthcare:** Opportunity for healthcare organizations and departments to use creative advertising to raise awareness about the dangers of second hand smoke. - **Design:** Opportunity for designers to contribute to effective anti-smoking campaigns by developing visually appealing and attention-grabbing ads. ## Related on Trend Hunter - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md)