# Poutine-Branded Apparel Smoke's Poutinerie Debuted Smoke’s Swag Shop with Branded Merchandise By Grace Mahas | Published 2019-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smokes-swag-shop References: [store.smokespoutinerie](https://store.smokespoutinerie.com/password) & [store.smokespoutinerie](https://store.smokespoutinerie.com/password) Fans of the poutine chain Smoke's Poutinerie can now get their hands on some [iconic merchandise](https://www.trendhunter.com/trends/house-of-crave-merchandise) thanks to the brand's new Smoke’s Swag Shop that features Canadian-themed classic tees, hoodies, plaides, hats, backpacks, and more -- all of which feature the brand's iconic logo of its animated founder Ryan Smolkin. Some notable pieces from the collection include a red checkered tube top and the 'Cheese 'N Gravy' shirt. “Our Fans know how WACKED OUT we can be, and Smoke’s Swag Shop is no exception! We have created a [Rock N’ Roll](https://www.trendhunter.com/trends/hard-rock-x-the-cocacola-company) shrine of totally awesome gear our Fans will crave,” said Ryan Smolkin, CEO (Chief Entertainment Officer) of Smoke’s Poutinerie. “Smoke’s Poutinerie has never been just about Poutine, it’s a LIFESTYLE, it’s an EXPERIENCE and it’s all about ENTERTAINMENT!” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Merchandise:** The trend of offering branded merchandise is growing among restaurants, providing an opportunity to build a lifestyle and experience around a brand beyond the food offered. - **Fan Culture:** As brands explore fan culture in order to enhance engagement with their customers, there is significant demand for unique and creative merchandise that give fans something they can't get anywhere else. - **Nostalgia-inspired Apparel:** Poutine-branded merchandise taps into customers' nostalgia for classic Canadian imagery, suggesting opportunities for brands to create new products that play off their logo or company history for a unique merchandise experience. ### Where This Applies - **Restaurants:** The food industry can expand their brand and broaden the appeal of their restaurants by introducing branded merchandise that highlights their brand and creates a unique dining experience that goes beyond the meal. - **Fashion Retail:** As fan culture and nostalgia-based branding continue to grow, fashion retailers can capitalize on this trend and create unique products that appeal to customers' emotional attachment to a brand or product. - **Entertainment:** Poutine-branded merchandise gives an opportunity for entertainment brands to create a new revenue stream by using their intellectual property in a unique way that engages their fan base, but should explore more creative designs that go beyond the company's logo. ## Related on Trend Hunter - [Nostalgic Coffee Shop Apparel](https://www.trendhunter.com/trends/timshopca.md) - [Sauce-Themed QSR Merch](https://www.trendhunter.com/trends/saucethemed-merchandise.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Cozy Retro-Inspired Apparel](https://www.trendhunter.com/trends/retro-collection.md) - [Father-Approved BBQ Bundles](https://www.trendhunter.com/trends/bbq-bundle-pro.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Adult-Only Snack Shops](https://www.trendhunter.com/trends/smoke-2-snack.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Cheeky QSR Loungewear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection.md)