# Smoke-Free Tobacco Products The iQOS Smokeless Cigarette Heats Instead of Burning By Michael Hemsworth | Published 2019-11-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smokeless-cigarette References: [uk.iqos](https://uk.iqos.com/) & [pmi](https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system) The iQOS smokeless cigarette from Philip Morris has been developed as an alternative to traditional cigarettes that takes an alternative approach to tobacco use. The device works by heating HEET sticks inside the unit instead of being burned, which is reported by the brand to decrease the amount of chemicals released when compared to traditional cigarettes. The slim device is designed with the preferences of smokers in mind to help them make the transition from cigarettes over to the [smoke-free alternative](https://www.trendhunter.com/trends/nicotine-replacement-system). The iQOS smokeless cigarette will deliver six minutes of use or 14 puffs per HEET stick, which helps it to be more closely aligned with traditional tobacco use in contrast to [vaping](https://www.trendhunter.com/trends/smarter-vape-range). The device is being made available for purchase in several markets around the world. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Heated Tobacco Products:** Creating alternatives to traditional cigarettes by introducing heated tobacco products could open up opportunities for disrupting the tobacco industry. - **Reduced Chemical Release:** Reducing the amount of chemicals released through smokeless tobacco products can create opportunities to disrupt traditional tobacco products. - **Preference-based Design:** Designing smokeless tobacco products with the preferences of smokers in mind can create opportunities to disrupt and attract traditional cigarette users. ### Sectors Adopting This - **Tobacco:** The tobacco industry could benefit from introducing heated tobacco products like the iQOS smokeless cigarette. - **Vaping:** Smokeless tobacco products like the iQOS smokeless cigarette can disrupt the vaping industry by offering an alternative experience to smokers. - **Healthcare:** The introduction of smokeless tobacco products could create opportunities for the healthcare industry to educate smokers about alternatives to traditional cigarettes. ## Related on Trend Hunter - [Advanced Heated Tobacco Products](https://www.trendhunter.com/trends/bat-glo-hyper-x2.md) - [Breath-Activated Flameless Lighters](https://www.trendhunter.com/trends/clean-torch.md) - [Non-Addictive CBD-Infused Smokes](https://www.trendhunter.com/trends/oklahoma-smokes.md) - [Laser Technology Smoking Devices](https://www.trendhunter.com/trends/laser-technology-smoking-device.md) - [Cancer-Cutting Ultrasonic Shishas](https://www.trendhunter.com/trends/nesta-ushisha.md) - [Smoke-Free Nicotine Alternatives](https://www.trendhunter.com/trends/nicotine-alternatives.md) - [Smoking Cessation Tech Headsets](https://www.trendhunter.com/trends/biomagna-pro.md) - [Modified-Risk Tobacco Products](https://www.trendhunter.com/trends/vln-cigarettes.md) - [Low-THC Cigarettes](https://www.trendhunter.com/trends/bogart.md)