# Barbecue Brand Retail Lineups Dickey’s Barbecue Pit Smoked Sausage Links are Coming to Safeway By Katherine Pendrill | Published 2023-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoked-sausage-links References: [globenewswire](https://www.globenewswire.com/news-release/2023/09/06/2738661/0/en/Dickey-s-Barbecue-and-Safeway-Grocery-Stores-Partner-Up.html)  Dickey’s Barbecue Pit, the fan-favorite Texas-style barbecue brand, recently announced that it has teamed up with [Safeway](https://www.trendhunter.com/trends/dickeys-barbecue-pit-retail-deals) to bring its smoked sausage links to retail stores. This month, [Dickey's Barbecue Pit](https://www.trendhunter.com/trends/complimentary-childrens-meal) will be rolling out at Safeway stores. All of the sausages are MSG, nitrite, and nitrate-free, and come in various tasty flavors: Original Polish smoked sausage links, Jalapeno Cheddar smoked sausage links, and Hot Links. Best of all, the sausages are incredibly easy to prepare at home and sold at a competitive price point. As Laura Rea Dickey, CEO of [Dickey's Barbecue Restaurants, Inc.](https://www.trendhunter.com/trends/mac-cheese-sausage), said in a recent press release, "We are proud of our partnership with Safeway, which makes it even more convenient for guests to enjoy our delicious, hickory-smoked sausage at their festivities and barbecues throughout the summer." Image Credit: Dickey's Barbecue Pit ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 49% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Expansion of Retail Partnerships:** The collaboration between Dickey's Barbecue Pit and Safeway highlights the trend of barbecue brands expanding their retail partnerships, offering consumers more convenient access to their products. - **Health-conscious Barbecue Products:** Dickey's Barbecue Pit's MSG, nitrite, and nitrate-free sausage links address the growing trend of health-conscious consumers seeking barbecue products that prioritize natural ingredients. - **Increased Home Barbecuing:** The introduction of Dickey's Barbecue Pit sausage links into retail stores taps into the trend of more people engaging in home barbecuing, providing them with easy-to-prepare options for their own backyard parties and gatherings. ### Industries Being Reshaped - **Barbecue Brands:** Barbecue brands like Dickey's Barbecue Pit are embracing new retail partnerships, expanding beyond traditional restaurant settings. - **Grocery Retail:** The collaboration between Dickey's Barbecue Pit and Safeway demonstrates the opportunity for grocery retailers to offer unique, high-quality barbecue products to their customers. - **Health Food:** Dickey's Barbecue Pit's nitrite, nitrate, and MSG-free sausage links cater to the health-conscious trend in the food industry, providing an option for consumers looking for healthier barbecue alternatives. ## Related on Trend Hunter - [Sharp Cheddar Cheese Sausages](https://www.trendhunter.com/trends/ranchers-premium-smokehouse.md) - [Back-to-School Barbecue Deals](https://www.trendhunter.com/trends/dickeys-barbecue-pit-retail-deals.md) - [Nachos-Inspired Sausages](https://www.trendhunter.com/trends/kielbasa-sausage.md) - [Premium Smokehouse Sausages](https://www.trendhunter.com/trends/premium-smokehouse-sausage.md) - [Cheesy Macaroni-Infused Sausages](https://www.trendhunter.com/trends/mac-cheese-sausage.md) - [Patriotic BBQ Offerings](https://www.trendhunter.com/trends/dickeys-barbecue-pit-1.md) - [Game Day Barbecue Meals](https://www.trendhunter.com/trends/dickeys-barbecue-pit-specials.md) - [Festive BBQ Meal Packs](https://www.trendhunter.com/trends/readytoserve-holiday-party-packs.md) - [Summertime BBQ Catering Menus](https://www.trendhunter.com/trends/dickeys-barbecue-pit-catering-menu.md)