# Athlete-Endorsed Poutine Ads Mcdonald's Introduced Smoked Meat Poutine with a Star Hockey Player By Christopher Magsambol | Published 2015-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoked-meat-poutine References: [marketingmag](http://www.marketingmag.ca/advertising/mcdonalds-scores-jeff-petry-to-push-new-poutine-159167) & [youtube](https://www.youtube.com/watch?v=G9X70rSM0o4&feature=youtu.be&list=PLvG4dz6v3I4RIR1p2glZqHgf1Zr6GtzbT) [McDonald's](https://www.trendhunter.com/trends/carolina-bbq-quarter-pounder) recently introduced a new smoked meat poutine in the restaurant's Quebec locations. To do so, the fast food giant enlisted the help of Quebecois hockey player Jeff Petry in a [fictional negotiation session](https://www.trendhunter.com/trends/pk-subban). The commercial depicts Petry continuously turning down a deal until he is finally offered a McDonald's poutine. Petry accepted with one caveat -- add smoked meat. The 'Petry Dish' is the perfect combination of Quebec's two most popular foods, poutine and smoked meat. The "Petry approved" smoked meat poutine is now available for a limited time and even comes with a side of mustard and pickles. The new smoked meat poutine is another example of how McDonald's continues to appeal to [localized and regional traditions](https://www.trendhunter.com/trends/international-heist-menu) to expand its brand. The commercial does a perfect job of marrying two cultural icons for the province, poutine and hockey. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Localized Branding:** Using regional traditions and cultural icons to expand a brand's appeal. - **Athlete-endorsed Marketing:** Leveraging the popularity and influence of athletes to promote products or services. - **Fusion Cuisine:** Creating innovative combinations of popular foods from different cultures or regions. ### Industries Being Reshaped - **Fast Food:** Opportunity to collaborate with local influencers to introduce localized menu items. - **Sports Marketing:** Harnessing the power of athlete endorsements to increase brand visibility and engagement. - **Food and Beverage:** Exploring unique and creative fusion dishes to cater to diverse consumer tastes. ## Related on Trend Hunter - [Meaty QSR Poutines](https://www.trendhunter.com/trends/arbys-poutine.md) - [QSR-Backed Hockey Teams](https://www.trendhunter.com/trends/montreal-canadiens.md) - [Quick-Prep Poutine Bites](https://www.trendhunter.com/trends/poutine-bites.md) - [Hockey Athlete-Backed Pizza Collaborations](https://www.trendhunter.com/trends/jack-eichel.md) - [Poutine-Stuffed Sandwiches](https://www.trendhunter.com/trends/poutine-dip-sandwich.md) - [Indulgent Fried Pickle Poutines](https://www.trendhunter.com/trends/pickle-pickle-poutine.md) - [Complimentary QSR Poutine Upgrades](https://www.trendhunter.com/trends/tater-poutine.md) - [Chipotle BBQ Sandwiches](https://www.trendhunter.com/trends/mcdonalds-3.md) - [Basketball Player Dessert Offerings](https://www.trendhunter.com/trends/siakam-swirl.md)