# Whiskey-Soaked Jerky Snacks This Smoked Jerky Has Been Doused in 'Bulleit Bourbon' Whiskey By Katherine Pendrill | Published 2015-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoked-jerky References: [hiconsumption](http://hiconsumption.com/2015/11/whiskey-soaked-campfire-jerky/) & [manready](http://manready.com/products/whiskey-soaked-campfire-jerky?variant=445319501) 'Manready Mercantile' is selling a line of smoked jerky that has been soaked in 'Bulleit Bourbon' whiskey. For many people, the [smoky taste](https://www.trendhunter.com/trends/dive-bar-culture) of beef jerky pairs perfectly with a glass of strong liquor. This boozy snack offers the best of both worlds by combining beef jerky with [strong whisky](https://www.trendhunter.com/trends/tennessee-blackberry). The 'Whiskey Soaked Campfire Jerky' is a form of beef jerky that has been soaked in Bulleit Bourbon whiskey. To give the jerky a distinct flavor, the company smokes the product in a vintage smokehouse stocked with Texas pecan wood. The smoking process gives the meat a peppery and sightly sweet flavor. Moreover, each piece has been hand cut and hand measured to ensure that every product produced is of the highest quality. For an extra special touch, the smoked jerky is packaged in a burlap bag that is sealed with a handmade stamp. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Whiskey-soaked Snack Products:** Manufacturers can innovate by creating more snack products infused with whiskey or other alcoholic beverages to enhance flavor profiles. - **Handcrafted and Vintage Smoking Processes:** Incorporating traditional and handcrafted smoking processes in product development can introduce unique and premium quality flavors that appeal to niche audiences. - **Alcohol-infused Meat Products:** Marketers can create unique marketing campaigns around meat products that are infused with alcohol to attract the attention of adventurous foodies. ### Who This Affects Most - **Snack Foods:** Snack food makers can explore creating new products infused with whiskey and other alcoholic beverages to create new niche markets. - **Craft and Artisanal Food Manufacturing:** Artisanal and craft food manufacturers can incorporate vintage and traditional smoking processes in developing unique and premium meat products that can target high-end markets. - **Beverage Industry:** Beverage companies can capitalize on the trend of alcohol-infused meat products by creating and marketing whiskey-based marinades or sauces to use in cooking. ## Related on Trend Hunter - [Cocktail-Flavored Meat Snacks](https://www.trendhunter.com/trends/old-fashioned-meat-stick.md) - [Cannabis-Infused Beef Jerky](https://www.trendhunter.com/trends/new-beef-jerky.md) - [Bourbon-Specific Snacks](https://www.trendhunter.com/trends/bourbon-buddies.md) - [Beefy Small-Batch Liquors](https://www.trendhunter.com/trends/mezcal-artesanal-with-wagyu.md) - [BBQ-Inspired Whiskys](https://www.trendhunter.com/trends/ardbeg-bizarrebq.md) - [Smoked Chicken Jerky](https://www.trendhunter.com/trends/smoked-chicken-jerky.md) - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [Smoked Old Fashioned Kits](https://www.trendhunter.com/trends/old-fashioned-kit.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md)