# Exclusive Plant-Based Spreads Flora's Smoked Garlic Plant B+tter is an Industry-First Flavor By Laura McQuarrie | Published 2024-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoked-garlic-plant-btter References: [thegrocer](https://www.thegrocer.co.uk/new-product-development/flora-launches-industry-first-plant-based-smoked-garlic-sku/695049.article) & [flora](https://www.flora.com/en-gb/our-products)  Plant-based vegetable fat spread brand [Flora](https://www.trendhunter.com/trends/flora-plant-btter-spreadable) is one of the food brands capitalizing on drop culture with its latest limited-edition launch, an exclusive Smoked Garlic Plant B+tter flavor. Like the other [creamy Plant B+tter products](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter) form Flora, this limited release spreads and performs like traditional butter but without the dairy. This industry-first Smoked Garlic flavor taps into the [UK's love of garlic](https://www.trendhunter.com/trends/garlic-spread) and it's set to launch at the end of September with the potential to become a permanent addition to the lineup. According to the brand, its plant oil-based dairy alternative has a 78% lower climate impact than dairy butter in the UK, and swapping dairy for Flora Smoked Garlic would save the carbon emissions equivalent to charging a smartphone overnight for 59 months. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 39% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Flavors:** The introduction of exclusive flavors like Smoked Garlic Plant B+tter drives consumer interest in collectible and seasonal plant-based products. - **Sustainable Food Alternatives:** Flora's plant oil-based spreads highlight the growing demand for eco-friendly food products with significantly lower climate impact compared to traditional dairy. - **Garlic-based Innovations:** With the UK's strong affinity for garlic, products like Smoked Garlic Plant B+tter cater to local taste preferences while offering new plant-based options. ### Sectors Adopting This - **Plant-based Food:** Innovative and flavorful options such as Flora's Smoked Garlic Plant B+tter are expanding the plant-based food industry by appealing to both vegans and non-vegans. - **Sustainable Food Production:** Flora’s low-climate-impact spreads contribute to the sustainable food production sector, offering alternatives with reduced carbon footprints. - **Specialty Food Products:** The launch of unique flavors like Smoked Garlic Plant B+tter reflects the specialty food products industry's movement towards niche and artisanal offerings. ## Related on Trend Hunter - [Free-From Plant-Based Food Spreads](https://www.trendhunter.com/trends/flora-spreads.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Extra-Creamy Plant-Based Cheeses](https://www.trendhunter.com/trends/boursin-plantbased.md) - [Pre-Flavored Butter Packs](https://www.trendhunter.com/trends/lurpak-chilli-garlic.md) - [Plant-Based Cheese Spreads](https://www.trendhunter.com/trends/vegan-garlic-herbs-cheese-spread.md) - [Herbaceous Plant-Based Spreads](https://www.trendhunter.com/trends/cream-cheeze.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Plant-Based Butter Alternatives](https://www.trendhunter.com/trends/plantbased-butter-alternatives.md)