# Smoky Sweet Candy Coffees The Starbucks Smoked Butterscotch Latte Comes Hot, Iced or Blended By Michael Hemsworth | Published 2018-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoked-butterscotch-latte References: [cosmopolitan](http://www.cosmopolitan.com/lifestyle/a15336139/starbucks-smoked-butterscotch-latte-butterbeer/) & [starbucks](http://starbucks.com) The [Starbucks](https://www.trendhunter.com/trends/layered-butterscotch-frappucino) Smoked Butterscotch Latte has been announced by the brand as a mid-winter drink option that will offer a satisfyingly sweet take on a classic dessert. Crafted with the use of smoked butterscotch sauce, espresso and steamed milk, the drink can be ordered hot, iced or blended to satisfy different preferences. The drink is being celebrated by [fans of Harry Potter](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter) who are correlating the new beverage to the [Butterbeer](https://www.trendhunter.com/trends/butterbeer-kisses) beverage from the book and movie series. While patrons could technically order a drink that resembled Butterbeer in the past thanks to a secret menu hack, the new coffee beverage comes as more attainable option. The Starbucks Smoked Butterscotch Latte is available at participating locations nationwide, but could be a limited time drink that won't be around for very long. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 18% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Smoky Sweet Flavored Coffees:** Opportunity for coffee brands to experiment with unique smoky sweet flavors to attract consumers seeking novel taste experiences. - **Novelty Inspired Drinks:** Businesses can capitalize on the popularity of iconic fictional beverages to create themed drinks and tap into nostalgic consumer demand. - **Seasonal Limited-time Offerings:** By introducing limited-time drink options, coffee chains can create a sense of urgency and drive customer excitement and engagement. ### Where This Applies - **Coffee Shops:** Coffee shops can leverage the trend of smoky sweet flavored coffees to create unique drink offerings and differentiate themselves from competitors. - **Entertainment and Pop Culture Merchandising:** Companies in the entertainment and pop culture industry can partner with coffee chains to create novelty inspired drinks that align with iconic fictional universes, expanding their brand reach. - **Food and Beverage Retail:** Brands in the food and beverage retail sector can explore limited-time offerings to create seasonal exclusivity and boost sales and customer loyalty. ## Related on Trend Hunter - [Sweet Layered Frappucinos](https://www.trendhunter.com/trends/layered-butterscotch-frappucino.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Blended Sweet Potato Beverages](https://www.trendhunter.com/trends/osatsu-butter-frappuccino.md) - [Christmasy Campfire Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-smores-frappuccino.md) - [Buttery Wizard-Themed Creamers](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter-butterbeer.md) - [Nutty Oat-Flavored Fall Lattes](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte.md) - [Hazelnut-Flavored Shaken Espressos](https://www.trendhunter.com/trends/iced-hazelnut-oat-shaken-espresso.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Chilled Autumnal Cafe Drinks](https://www.trendhunter.com/trends/maple-hazel-iced-latte.md)