# Saffron-Infused Vodkas SMOKE LAB Vodka's Newest Product Features "Red Gold" By Laura McQuarrie | Published 2023-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoke-lab-vodka References: [bevindustry](https://www.bevindustry.com/articles/95868-smoke-lab-saffron-vodka) & [smokelabofficial](https://smokelabofficial.com/en/products-2/)  SMOKE LAB Vodka is introducing a luxurious new spirit to consumers throughout the United States that showcases the unique flavors of its homeland of India. SMOKE LAB Saffron is made with award-winning, five-times distilled vodka and Kashmiri Saffron, the rarest and most coveted type of saffron, and the world's most expensive spice. “We chose Kashmiri Saffron because of its unique characteristics — longer and thicker stigmas, natural deep-red color, high aroma, subtle bitter flavor, and chemical-free processing — along with its regenerative health properties,” said Varun Jain, CEO and founder of SMOKE LAB Vodka. This distinctly Indian flavored vodka is a premium product is crafted with locally sourced superior-quality Basmati rice and pure Himalayan spring water. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 28% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Luxury Vodka Products:** With the introduction of Saffron, luxury vodkas are becoming a new trend in the spirits industry. - **Regional Flavors:** Using authentic regional ingredients like Kashmiri Saffron can be a disruptive innovation opportunity for vodka makers to stand out in the crowded market. - **Health-conscious Spirits:** Highlighting the regenerative health properties of ingredients like saffron can create a trend among health-conscious consumers seeking unique alcoholic beverages. ### Who This Affects Most - **Alcoholic Beverage:** Vodka makers can tap into the growing demand for premium and unique alcoholic beverages with products like SMOKE LAB's Saffron-infused Vodka. - **Regional Products:** By highlighting authentic regional ingredients, vodka makers can create a niche market for themselves in the spirits industry. - **Health and Wellness:** Incorporating ingredients with health benefits like saffron can create a trend among health-conscious consumers seeking unique alcoholic beverages. ## Related on Trend Hunter - [Saffron-Infused Vodkas](https://www.trendhunter.com/trends/saffron-infused-vodka.md) - [Indian Winter Wheat Vodkas](https://www.trendhunter.com/trends/cashmir-vodka.md) - [Saffron-Infused Chocolates](https://www.trendhunter.com/trends/cacao-bar.md) - [Botanical Violet-Hued Vodkas](https://www.trendhunter.com/trends/butterfly-lavender-vodka.md) - [Spicy Vodka Expressions](https://www.trendhunter.com/trends/halapeo-pepper-vodka.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [High-Quality Bacon-Flavored Vodkas](https://www.trendhunter.com/trends/chilli-bacon-vodka.md) - [Raspberry-Flavored Premium Vodkas](https://www.trendhunter.com/trends/spar-2.md) - [Pungent Wasabi Vodkas](https://www.trendhunter.com/trends/wasabi-vodka.md)