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# Spicy Smoked Nut Butters
Fix & Fogg's Smoke and Fire Peanut Butter Uses Manuka Smoke and Chillies

By Rebecca Byers | Published 2018-07-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smoke-and-fire-peanut-butter
References: [fixandfogg.co.nz](https://www.fixandfogg.co.nz/) & [amazon](https://www.amazon.com/Fix-Fogg-Beautifully-Cardboard-Canister/dp/B073SHM379/?tag=trenhunt0f-20)

Fix & Fogg is a New Zealand company producing a variety of all-natural vegan nut butters, including a Smoke and Fire Peanut Butter. Fusing Spanish smoked paprika, organic chillies from Kataia Fire, Argentinian hi-oleic peanuts and natural Manuka smoke, the Smoke and Fire variety is a unique combination of bold flavors that is sure to delight peanut butter lovers looking for something new.

While handmade in New Zealand, Fix & Fogg operates an Amazon store that makes it easy for global foodies to get their hands on a jar for themselves. The Smoke and Fire Peanut Butter from Fix & Fogg boasts reusable packaging, a glass jar contained inside a sleek paper canister.

Image Credit: Fix & Fogg

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 40% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Spicy Nut Butters:** Customized nut butters with the added heat of spicy flavors offer an opportunity for companies to tap into the growing demand for bold and unique tastes.
- **Sustainable Packaging:** Investing in reusable, environmentally-friendly packaging options can help businesses appeal to consumers increasingly focused on reducing waste.
- **Global Marketplaces:** Online marketplaces such as Amazon provide opportunities for small businesses to reach a wider audience and grow their customer base beyond their local market.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can continue to innovate with unique and bold flavor combinations to stand out in a crowded market.
- **Packaging:** Companies that produce sustainable, eco-friendly packaging options can benefit from the growing interest in environmentally-conscious products from consumers.
- **E-commerce and Retail:** E-commerce and retail companies that provide access to global marketplaces can help small businesses reach customers and expand their markets.

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