# Smoke-Proof Skincare Drops Smoke Alarm Drops Prevent Skin Damage Caused by Smoke By Laura McQuarrie | Published 2022-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smoke-alarm-drops References: [newbeauty](https://www.newbeauty.com/smoke-proof-skin-care/) & [shop.pourmoiskincare](https://shop.pourmoiskincare.com/collections/weather-proof-drops/products/smoke-alarm-drops) Pour Moi is a climate-smart skincare brand that's introducing Smoke Alarm Drops, a first-of-its-kind product that's clinically proven to prevent skin damage caused by smoke. Medical research supports the fact that smoke inflames the skin and eventually leads to damage, premature aging and irritation. These booster drops are designed to be added to a facial moisturizer or sun care product when there is a wildfire or poor air quality. Pour Moi founder Ulli Haslacher says, "This is the first product that smoke-proofs your skin. The wildfires are in California are raging now, and they get into our stratosphere and come down everywhere throughout the United States and Europe. When a wildfire is raging, your skin is hugely at risk.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 70% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Climate-smart Skincare:** Opportunity for skincare brands to introduce more products that protect the skin from environmental factors like smoke, pollution, and climate change. - **Customizable Skincare:** Opportunity to create products that can be personalized by adding booster drops to existing skincare routines. - **Wellness Skincare:** Opportunity to develop skincare products that work to protect the skin as part of a larger wellness routine. ### Who This Affects Most - **Skincare:** Skincare brands can develop more preventative products that are designed to protect the skin from environmental damage. - **Healthcare:** Opportunity for healthcare providers to educate patients on the importance of protecting the skin from environmental factors like smoke. - **Air Purification:** Opportunity to develop air purification systems that can remove smoke and other pollutants from the air, reducing the potential damage to skin. ## Related on Trend Hunter - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Patented Anti-Pollution Skincare](https://www.trendhunter.com/trends/pollution-defense-cream.md) - [Stress-Reducing SPF Mists](https://www.trendhunter.com/trends/beame.md) - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md) - [Milky Pollution-Resisting Lotions](https://www.trendhunter.com/trends/japanese-drugstore-brand.md) - [Flower Elixir Skincare](https://www.trendhunter.com/trends/all-purpose-oil.md) - [Proactive Modern Skincare Lines](https://www.trendhunter.com/trends/mimosa-lane.md) - [Anti-Blemish Cooling Mists](https://www.trendhunter.com/trends/blemish-defense-mist.md)