# Flavored Meat-Smoking Woodchips The 'Smokai' Meat-Smoking Woodchips Boats a Masculine Brand Image By Ady Floyd | Published 2015-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smokai References: [thedieline](http://www.thedieline.com/blog/2015/11/3/smokai) & [smokai](http://www.smokai.com/collections/smokai-wood-flavours) The design team at 'Gamut Creative' were able to produce a masculine packaging concept for the 'Smokai' company's [flavored meat-smoking woodchips](https://www.trendhunter.com/trends/smokey-bbq-beef-flavor). This unique product required a bold packaging to represent the brand, attract consumers and boasts the vast variety of flavors. The design team used a [masculine black package](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) with smaller brightly colored labels to highlight different flavors. Black is not traditionally used in the edible packing industry, which allows these woodchips to stand out among competitors. Additionally, the [bursts of color](https://www.trendhunter.com/trends/fruit-bliss) ensure that each consumer can easily distinguish which flavor is best for their meat. Smokai creates a variety of meat-smoking woodchips to suit different cuts and species, which is easily distinguished by the labels, animal images and legible typography used on each package. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Masculine Packaging:** There is an opportunity for companies to utilize masculine packaging concepts to effectively represent their brand and attract consumers. - **Bold Package Design:** Bold package designs can help products stand out in the edible packaging industry and make them more appealing to consumers. - **Color-coded Labeling:** Color-coded labeling can help consumers easily distinguish between different flavors or variants of a product. ### Who This Affects Most - **Food Packaging:** The food packaging industry can take advantage of masculine packaging concepts and bold designs to differentiate their products and attract consumers. - **Woodchip Manufacturing:** Woodchip manufacturing companies can explore color-coded labeling systems to make it easier for consumers to identify and choose products that suit their needs. - **Smoking Accessories:** Smoking accessory companies can adopt bold package designs and color-coded labeling to enhance the visual appeal of their products and make them more appealing to consumers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Comprehensive Cocktail Smoker Kits](https://www.trendhunter.com/trends/cocktail-smoker-kit.md) - [Smoky Snack Crisps](https://www.trendhunter.com/trends/pringles-smoky.md)