# Air-Purifying Towers The Smog Free Tower Purifies Air and Releases It Back Into the Environment By Rahul Kalvapalle | Published 2015-07-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/smog-free References: [gizmag](http://www.gizmag.com/daan-roosegaarde-smog-free-tower/38729/) & [studioroosegaarde.net](https://www.studioroosegaarde.net/project/smog-free-project/) The Smog Free Tower is a self-explanatory architectural structure, designed by Dutch artist Daan Roosegaarde, that is essentially the [world's largest air purifier](https://www.trendhunter.com/trends/airsancta). This tower draws in dirty air and purifies it before releasing it back into the environment. This allows for the creation of a bubble that is 75% cleaner than the rest of the city. The tower will also use filtered smog particles to create jewelry by compressing them into cubes and mounting them in rings and cufflinks. Not only does this make for fascinating [pieces of jewelry](https://www.trendhunter.com/trends/wellness-tower), but it also helps make the concept of smog more tangible and understandable. It remains to be seen whether the Smog Free Tower can actually inspire other such [architectural designs](https://www.trendhunter.com/trends/air-purifier-concept), but what's just as important is the awareness it is creating about air pollution. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### What Makes This Trend Stand Out - **Air-purifying Towers:** Air-purifying towers are poised to become increasingly popular as concerns about air pollution continue and businesses look for ways to reduce their carbon footprint. - **Artistic Air Filtration:** Artists and designers are embracing air filtration systems as a way to make a creative statement and raise awareness about environmental issues. - **Smog-upcycling:** Upcycling smog particles into jewelry and other products creates a sustainable business model and shows how waste can be turned into something beautiful. ### Sectors Adopting This - **Architecture:** Architects and builders are exploring new ways to create structures that clean and purify the air around them, providing a unique selling point for eco-friendly developments. - **Fashion and Accessories:** Turning smog particles into jewelry and accessories offers a new source of materials for designers who are interested in sustainable, unconventional materials. - **Environmental Technology:** Air purifying towers and similar technologies are part of a growing trend of innovative environmental technologies that provide solutions for urgent global issues like pollution and climate change. ## Related on Trend Hunter - [Air Purifier Towers](https://www.trendhunter.com/trends/lg-puricare-aerotower.md) - [Air-Purifying Tree Sculptures](https://www.trendhunter.com/trends/treeone.md) - [Humidifying Home Air Purifiers](https://www.trendhunter.com/trends/lg-puricare-hydrotower.md) - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Environmental EV Air Purifiers](https://www.trendhunter.com/trends/audi-urban-purifier.md) - [Light-Integrated Air Purifiers](https://www.trendhunter.com/trends/airglow.md) - [Germ-Killing Air Purifiers](https://www.trendhunter.com/trends/dh-lifelabs-sciaire.md) - [Ambient Illumination Air Purifiers](https://www.trendhunter.com/trends/air-purifier-concept.md)