# Desert Safari Fashion Arabian Jeep Chic With SMOG by New Yorker S/S 09 By mediterranean | Published 2009-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smog-by-new-yorker-s-s-09 References: [homotography.blogspot](http://homotography.blogspot.com/2009/02/smog-new-yorker-spring-summer-2009-ad.html) & [newyorker.de](http://www.newyorker.de/) Desert and [Bedouin](https://www.trendhunter.com/trends/aw2) culture themes are proving to be a big inspiration for the 2009 fashion ad campaigns and editorials. The latest to take inspiration from the desert is the Spring-Summer 2009 ad campaign for SMOG by New Yorker fashion label. The campaign, 'Sons of The Desert,' features a group of models taking a safari trip in a [Jeep](https://www.trendhunter.com/trends/jeep-concepts) car through the Arabian desert. **Implications** - Donning all-black ensembles, the models rock stereotypical desert outfits so that like they might belong in the Arabian desert. The Sons of The Desert shoot also highlights the desert background with its sandy landscape and clear blue skies. The SMOG Spring-Summer 2009 campaign easily turns up the heat with the male models and their undone shirts. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Desert-inspired Fashion Trends:** Fashion brands are increasingly drawing inspiration from desert and Bedouin culture themes. - **Safari-themed Ad Campaigns:** Ad campaigns featuring safari trips through the desert in all-black ensembles are on the rise. - **Jeep-inspired Outfits:** Jeep car trips through the Arabian desert serve as inspiration for the latest fashion label trends. ### Where This Applies - **Fashion:** Designers can capitalize on the trend of desert-inspired fashion by creating clothing lines and accessories that draw from Bedouin and desert cultures. - **Automotive:** Jeep-inspired outfits could lead to collaboration opportunities between fashion labels and automobile brands. - **Advertising:** There is potential for more safari-themed ad campaigns that feature desert backdrops and rugged vehicles. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Rugged Desert-Inspired Capsules](https://www.trendhunter.com/trends/puma-x-ferrari.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Immersive Desert Safari Experiences](https://www.trendhunter.com/trends/desert-safari-dubai.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Desert Competition SUV Models](https://www.trendhunter.com/trends/land-rover-dakar-rally-defender.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md)