# Custard-Style Ice Creams Tyra Banks' SMiZE Cream Shares a Cookie Dough Truffle Surprise By Laura McQuarrie | Published 2021-07-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/smize-cream References: [prnewswire](https://www.prnewswire.com/news-releases/tyra-banks-announces-the-official-launch-of-smize-cream-the-super-premium-ice-cream-with-a-yummy-surprize-hidden-inside-every-cup-301324835.html) & [smizecream](http://www.smizecream.com) SMiZE Cream is the newest creation from Tyra Banks and it's a decadent custard-style ice cream that's full of surprises. The new [super-premium ice cream](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars) brand has a surprise at the bottom of every cup, a [chunky cookie dough truffle](https://www.trendhunter.com/trends/fudge-truffle-ice-cream) covered in naturally covered sprinkles. The [frozen custard treat](https://www.trendhunter.com/trends/cereal-concrete-mixers) symbolizes the brand's support for going after goals and dreams and the tasty treat at the bottom of the cup represents a reward. The frozen treat is being introduced with signature flavors like Strawberry BirthYAY! Cake, The Best Vanilla I Ever Had and Chocolate Barbeque. Alongside the launch of an ice cream shop in Los Angeles, the brand is introducing a special Creamz & Dreamz Box featuring SMiZE Cream's mascot, DJ Splitz, and augmented reality surprises. Image Credit: Massimo Campana ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 69% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Super-premium Ice Cream:** The rise of super-premium custard-style ice cream with unique toppings creates opportunities for innovative dessert concepts. - **Surprise-inside Trend:** The surprise-inside trend in food including ice cream provides room for innovation in flavors and add-ins. - **Augmented Reality Packaging:** Brands can incorporate augmented reality in packaging to elevate consumer engagement and create personalized experiences. ### Sectors Adopting This - **Ice Cream Industry:** Innovations in high-quality ice cream with unique inclusions can differentiate brands in a highly competitive market. - **Food Packaging Industry:** Brands can partner with packaging companies to incorporate augmented reality features for more personalized and interactive packaging. - **Celebrity-endorsed Products Industry:** Collaborating with celebrity-endorsed brands provides opportunities for co-branding and increasing product awareness. ## Related on Trend Hunter - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Nostalgic Frozen Desserts](https://www.trendhunter.com/trends/dr-bombay-ice-cream.md) - [Swirl-Textured Ice Creams](https://www.trendhunter.com/trends/sundae-swirls.md) - [Rapper-Headed Strawberry Ice Creams](https://www.trendhunter.com/trends/strawberry-cream-dream.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md)