# Rugged Car Seat Covers The Smittybilt G.E.A.R. Seat Covers is Fit for Off-Roading Adventurers By Meghan Young | Published 2013-02-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/smittybilt-gear-seat-covers References: [core77](http://www.core77.com/blog/object_culture/smittybilt_gear_turns_your_jeeptruck_into_a_rolling_rucksack_24375.asp) & [smittybilt](http://www.smittybilt.com/product/index/53.htm) The Smittybilt G.E.A.R. Seat Covers would make a Hummer look more rugged. Utilizing what appears to be the military's Pouch Attachment Ladder System (PALS), it provides a series of useful bags and tool rolls on the back of the seat for those moments when a driver needs to access something easily and efficiently. Made to custom-fit different models of [Jeep](https://www.trendhunter.com/trends/oryx-platform-sleep-system) including the CJ, Wrangler and Wrangler Unlimited from the mid-'70s to present day, the Smittybilt G.E.A.R. Seat Covers is more than just practical, is also ensures plush comfort. While it may appear to be suitable for army men only, it can store just about any personal item in order to save space in the vehicle. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Custom-fit Seat Covers:** Opportunity for innovative seat cover manufacturers to design custom-fit options for a variety of vehicle models. - **Integrated Storage Systems:** Disruptive innovation opportunity to create seat covers with built-in storage solutions, catering to individuals who value organization and convenience. - **Military-inspired Design:** Opportunity for product designers to incorporate military-inspired aesthetics into seat cover designs, appealing to consumers seeking rugged and durable car accessories. ### Where This Applies - **Automotive Accessories:** Opportunity for automotive accessory manufacturers to develop and market seat covers with advanced features and customizable options. - **Outdoor Adventure:** Disruptive innovation opportunity for companies in the outdoor adventure industry to collaborate with seat cover manufacturers and create rugged products for off-roading enthusiasts. - **Military and Law Enforcement:** Opportunity for military and law enforcement equipment suppliers to explore partnerships with seat cover manufacturers, offering specialized products tailored to their unique needs. ## Related on Trend Hunter - [Foldable Overlanding Vehicle Beds](https://www.trendhunter.com/trends/oryx-platform-sleep-system.md) - [Jeep-Focused Camping Mattresses](https://www.trendhunter.com/trends/jeep-wranglers.md) - [Militant Off-Road SUV Models](https://www.trendhunter.com/trends/hennessey-jeep-gladiator-warhawk.md) - [Military-Grade Overland Camper Trucks](https://www.trendhunter.com/trends/hummer-camper.md) - [Seasonal Sweater Vehicle Protectors](https://www.trendhunter.com/trends/mek-magnet-ugly-sweater-armor.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Off-Road Converted Camper SUVs](https://www.trendhunter.com/trends/tecrawl-gcamper-kit.md) - [Automotive-Branded Coolers](https://www.trendhunter.com/trends/jeep-x-igloo-specialedition-cooler.md) - [Rugged Reinforced Camper Trucks](https://www.trendhunter.com/trends/krug-expedition-project-rhino.md)