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# Non-Toxic Intimacy Toys
Smitten Kitten is the Only Phthalate-Free Sex Toy on the Market

By Erin Fox | Published 2013-03-05 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/smitten-kitten
References: [smittenkittenonline](https://www.smittenkittenonline.com/) & [facebook](https://www.facebook.com/smittenkitten)

Smitten Kitten is a sex toy store located in Minneapolis, MN and is home of the only phthalate-free products on the market. These eco-friendly products are not only great for the environment, but for our bodies as well. Phthalates are used to increase flexibility in plastics, however, it is a [toxic chemical](https://www.trendhunter.com/trends/zebra) which has been linked to cancer and other health aliments.

Smitten Kitten produces a long line of sex toys with a [sustainable mind frame](https://www.trendhunter.com/trends/niches-nooks). The company is completely against toxic waste and the idea of allowing these chemicals to enter the body. Marketed as a 'truly feminist store,' this sex toy store is a social business unlike any other -- shop here for pleasure and sustainability.

**Contact Information**
Smitten Kitten [website](https://www.smittenkittenonline.com/)
Smitten Kitten [Facebook](https://www.facebook.com/smittenkitten)
Smitten Kitten [Twitter](https://twitter.com/SmittenKittenMN)

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 51% | Activity: 50% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Phthalate-free Products:** The trend of using eco-friendly, non-toxic materials in products such as sex toys to promote overall health and sustainability.
- **Sustainable Production:** The trend of producing products with a sustainable mindset, taking into consideration the impact on both the environment and the consumer's health.
- **Feminist Social Business:** The trend of building a business with a feminist philosophy, creating a community of individuals who value non-toxic and sustainable products for their overall wellness.

### Industries Being Reshaped

- **Sex Toys:** The sex toy industry has an opportunity to shift towards eco-friendly, non-toxic materials as a way to prioritize consumer health and environmental sustainability.
- **Manufacturing:** Manufacturing industries can benefit from incorporating sustainable practices into their production process to meet the increasing demand for safer, non-toxic products.
- **Social Enterprises:** The trend of creating social enterprises, such as Smitten Kitten, that prioritize ethics and social responsibility, creating a community of like-minded individuals who prioritize sustainable, non-toxic products.

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