# Tuscan Family Adventures Smithsonian Journeys' 'Treasures of Tuscany' Trip is for Families By Joey Haar | Published 2017-11-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/smithsonian-journeys References: [adventureclothing](https://adventureclothing.ca/blogs/news/multigenerational-travel) & [smithsonianjourneys.org](https://www.smithsonianjourneys.org/tours/tuscany-family/itinerary/) Trips to Europe are more frequently associated with Millennial-aged travelers sowing wild oats than they are with [family adventures](https://www.trendhunter.com/trends/duckwyns-travel-journal), but travel company Smithsonian Journeys has created a [trip through Italy](https://www.trendhunter.com/trends/the-marriott-vacation-clubs) that's perfect for people of all ages. 'Treasures of Tuscany: A Family Journey', as the experience is called, tailors the trip such that its appropriate for all ages, from kids to grandparents. The Tuscan trip consists of a one-week stay at a traditional 14th-century villa outside of Florence, the biggest Tuscan city. Over the course of the trip, an expert guide from Smithsonian Journeys will take families through the medieval and Renaissance gems resplendent in Florence, Siena, San Gimignano, and Monteriggioni. Experiences include things like [pizza- and gelato-making](https://www.trendhunter.com/trends/food-tours), drawing and painting classes, and tours of the Academia and Uffizi. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 56% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Family-focused Travel:** The rise of family-focused travel experiences presents an opportunity for companies to create tailored trips that cater to all age groups. - **Education-based Experiences:** Educational activities such as drawing and painting classes offer opportunities for companies to create immersive and enriching travel experiences. - **Authentic Villa Stays:** The popularity of traditional villa stays provides an opening for companies to offer unique and immersive accommodations for travelers. ### Industries Being Reshaped - **Travel and Tourism:** The travel and tourism industry can capitalize on the growing demand for family-focused travel experiences by designing trips that cater to all age groups. - **Hospitality:** The hospitality industry can create innovative and educational experiences for guests by incorporating activities like drawing and painting classes into their offerings. - **Real Estate:** The real estate industry can tap into the trend of villa stays by providing authentic and traditional villa accommodations for travelers seeking unique experiences. ## Related on Trend Hunter - [Generation-Uniting Family Vacations](https://www.trendhunter.com/trends/backroads-1.md) - [Multi-Generational Travel Services](https://www.trendhunter.com/trends/tauck-bridges.md) - [Active Young Adult Getaways](https://www.trendhunter.com/trends/young-adult-departures.md) - [Italian Tour Collections](https://www.trendhunter.com/trends/made-with-amore.md) - [Multigenerational Destination Tours](https://www.trendhunter.com/trends/sita-world-tours.md) - [Carbon-Mitigating Travel Tours](https://www.trendhunter.com/trends/andiamo-campaign.md) - [Family-Friendly Adventure Vacations](https://www.trendhunter.com/trends/adventure-vacations.md) - [Multi-Generational Vacation Packages](https://www.trendhunter.com/trends/multigenerational-vacations.md) - [Child-Forward Travel Planning Kits](https://www.trendhunter.com/trends/trip-jones.md)