# Macho Museum Ads Historically Hardcore is a Mash-Up of Pop Culture and Dead Guys By Going Like Sixty | Published 2011-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smithsonian-historically-hardcore-museum-marketing References: [brobible](http://www.brobible.com/story/smithsonian-historically-hardcore) & [cargocollective](http://cargocollective.com/jennyleighb#148391/Smithsonian) Three art school project posters are making the rounds of the design blogs as a series of ads for the Smithsonian Museum, but there is one problem--the immensely creative and well-executed Historically Hardcore series was never officially part of the Smithsonian Museum marketing campaign.The graphic designers from [Cargo Collective](https://www.trendhunter.com/trends/chipotle-napkin-cargo-pants) did the posters to complete an art school project. Jenny Borrows did the graphic design and she gives credit to Matt Kappler for the mind-blowing copywriting in the Historically Hardcore project. The posters take a [pop culture moment](https://www.trendhunter.com/trends/san-diego-comiccon)--for example, 50 cent being shot--and juxtaposes it with a historically significant event like Teddy Roosevelt finishing a speech while wounded. Ozzy Osbourne's foul mouth is contrasted with Andrew Jackson's foul-mouthed parrot, painting a picture of the historically hardcore macho men of the past. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Historically Hardcore Culture Mash-ups:** Opportunity to create unique marketing campaigns that merge pop culture references with historical moments. - **Unofficial Ad Campaigns:** Opportunity to create buzz and interest with unconventional marketing methods. - **Art School Marketing Projects:** Opportunity for art students to gain recognition and showcase their work in real-world applications. ### Industries Being Reshaped - **Museums:** Opportunity for museums to attract younger audiences and generate interest in historical collections. - **Advertising and Marketing:** Opportunity for marketers to think outside the box and create unconventional campaigns that grab attention. - **Education:** Opportunity for art and design schools to showcase their students' work and demonstrate the real-world applications of their education. ## Related on Trend Hunter - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Collectible Historical Figurines](https://www.trendhunter.com/trends/thrilljoy-pix.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)