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# Sugar-Free Vodka Spirits
Smirnoff Zero Sugar Infusions are Packed with Flavor & Free From Sugar

By Laura McQuarrie | Published 2019-05-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-zero-sugar-infusions
References: [prnewswire](https://www.prnewswire.com/news-releases/zero-sugar-but-all-the-flavor-new-smirnoff-zero-sugar-infusions-proves-that-you-can-have-it-all-300842766.html) & [smirnoff](http://www.smirnoff.com)

Knowing that many health-conscious adults are embracing more balanced lifestyles by actively reducing their intake of sugar, Smirnoff launched Smirnoff Zero Sugar Infusions. This new line of [zero-sugar alcohol products](https://www.trendhunter.com/trends/zero-sugar-variety-pack) is offered in Cucumber & Lime, Watermelon & Mint and Strawberry & Rose varieties, each of which offers a flavorful way to enjoy [better-for-you cocktails](https://www.trendhunter.com/trends/zeroes-beverages). The simple and flavorful Smirnoff Zero Sugar Infusions Signature Serve can be prepared with any of the new zero-sugar products and soda water.

The Smirnoff Zero Sugar Infusions are free from gluten, as well as artificial flavors and colors. While the Cucumber & Lime and Watermelon & Mint varieties are cool, crisp and refreshing, the Strawberry & Rose boasts a sweet flavor with a floral finish.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 54% | Activity: 93% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Zero-sugar Alcohol Products:** Developing innovative alcohol products without sugar to cater to health-conscious adults.
- **Flavorful Better-for-you Cocktails:** Creating cocktail options that are both delicious and healthier by incorporating natural flavors and zero-sugar ingredients.
- **Gluten-free and Natural Spirits:** Producing spirits that are free from gluten and artificial flavors/colors to meet the demands of consumers with dietary restrictions and preferences.

### Where This Applies

- **Alcoholic Beverage Manufacturing:** Opportunity for companies to innovate and create new zero-sugar alcoholic products to target health-conscious consumers.
- **Food and Beverage Hospitality:** Restaurants and bars can enhance their menu offerings by incorporating zero-sugar infusions into their cocktail selections.
- **Health and Wellness:** Opportunity for health-focused businesses to promote the benefits of zero-sugar alcohol options and create partnerships with alcohol brands catering to the health-conscious market.

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