# Alcoholic Music Accessories The Smirnoff Speaker Jacket Pumps Out the Tunes & Chills the Booze By Andrew Robichaud | Published 2009-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-speaker-jacket References: [newlaunches](http://www.newlaunches.com/archives/smirnoff_speaker_jacket_keeps_your_drink_cool_plays_music_from_your_ipod.php) & [t3](http://www.t3.com/news/smirnoff-vodka-bottle-jacket-doubles-as-ipod-speaker?=39713) There are two main staples that can be associated with a good party. Those two items would be [music and alcohol](https://www.trendhunter.com/trends/tomorrowland-x-absolut) (not to say a sober party isn’t good…yeah, okay). [Smirnoff](https://www.trendhunter.com/trends/true-originals) must also agree with these ingredients to party because they have combined them for the ultimate party accessory. The Smirnoff Speaker Jacket is a revolutionary way to mix music, drinking and an overall good time. The bottle comes out of the fridge and gets zipped up into the jacket. The [iPod](https://www.trendhunter.com/trends/music-player-wearable-wallet) is then plugged in and BOOM!, you have yourself that all-in-one party favor working to keep the place bumpin’. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Alcoholic Wearables:** With the rise of wearable technology, integrating alcohol into clothing and accessories creates new opportunities for a novel and disruptive market. - **Multifunctional Party Gear:** Combining two or more functionalities within a single product for a unique and holistic experience has the potential to be a differentiator in the party gear industry. - **Integrated Beverage and Entertainment Consumption:** Brands and companies can leverage the natural relationship between drinking and entertainment to create unprecedented party experiences through the use of technology and innovative accessories. ### Sectors Adopting This - **Alcohol and Spirits:** Companies in the alcohol industry can partner with technology and fashion firms to create unique and multifunctional products that appeal to the party and entertainment crowd. - **Wearable Tech:** Wearable technology companies can collaborate with beverage brands and entertainment providers to create connected and integrated solutions that enhance the user experience in a party setting. - **Music and Event Production:** Music and event production companies can leverage technology and innovative wearables to create unforgettable and immersive party experiences that fully integrate sound, music, and alcohol consumption. ## Related on Trend Hunter - [Speaker-Equipped Retro Coolers](https://www.trendhunter.com/trends/kooltunes.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Branded Charging Can Sleeves](https://www.trendhunter.com/trends/juice-boost-charging-can-sleeve.md) - [Sleek Audio Bag Designs](https://www.trendhunter.com/trends/speaker-bag-and-mixer-bag.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Beer-Cooled Summer Jackets](https://www.trendhunter.com/trends/tiger-summer-puffer.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Scotch Sipping Jackets](https://www.trendhunter.com/trends/scotch-sipping-jacket.md) - [Light Show Party Speakers](https://www.trendhunter.com/trends/jbl-partybox-ultimate.md)