# Delicious 90-Calorie Seltzer Smirnoff Debuted the Hard Seltzer Smirnoff Seltzer Red, White & Berry By Grace Mahas | Published 2020-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-seltzer-red-white-berry References: [smirnoff](https://www.smirnoff.com/en-us/ready-to-drink/spiked-sparkling-seltzer/red-white-berry-seltzer/?g) & [smirnoff](https://www.smirnoff.com/en-us/ready-to-drink/spiked-sparkling-seltzer/red-white-berry-seltzer/?g) In honor of MDW 2K20, [iconic vodka brand Smirnoff](https://www.trendhunter.com/trends/smirnoff-miami-peach) launched a brand new hard seltzer — the Smirnoff Seltzer Red, White & Berry. Containing only 90 calories and zero sugar, the new beverage is perfect for calorie-conscious consumers looking to enjoy a refreshing drink without overloading on calories. The hard seltzer features a delicious blend of [cherry, citrus, and blue raspberry flavors](https://www.trendhunter.com/trends/combo-flavor-variety-pack) and is patriotically packaged in the colors of the flag. Consumers can purchase the hard seltzer Smirnoff Seltzer Red, White & Berry at select retailers across the country. The new boozy beverage is also available for delivery, for those who are quarantining or looking for a convenient way to purchase the delicious seltzer. Image Credit: Smirnoff ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Alcoholic Beverages:** Creating innovative low-calorie versions of popular alcoholic beverages can cater to health-conscious consumers without sacrificing taste or enjoyment. - **Hard Seltzer Market:** Continuing to expand and diversify the hard seltzer market, including patriotic themed flavors, can capitalize on the growing demand for refreshing and low-calorie alcoholic options. - **Convenient Alcohol Delivery:** Leveraging the rise of delivery services to offer convenient and contactless ways for consumers to purchase and enjoy alcoholic beverages can create new opportunities in the market. ### Where This Applies - **Alcohol Beverage:** Alcohol brands can explore creating low-calorie variants, such as hard seltzers, to cater to health-conscious consumers while staying ahead of the competition. - **Food & Beverage Retail:** Retailers can stock and promote low-calorie alcoholic beverages, like the Smirnoff Seltzer Red, White & Berry, to meet the growing demand for healthier options and capitalize on consumer preferences. - **Food Delivery:** Food delivery platforms can expand their offerings to include alcoholic beverages, providing a convenient way for consumers to purchase and enjoy products like Smirnoff Seltzer Red, White & Berry. ## Related on Trend Hunter - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Coffeeberry-Spiked Hard Seltzers](https://www.trendhunter.com/trends/delicious-seltzers.md) - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Berry-Forward Vodka Seltzers](https://www.trendhunter.com/trends/suntorys-196-strawberry.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md)