# Americana-Inspired Vodka Flavors SMIRNOFF Red, White & Berry Celebrates the Fourth of July By Katherine Pendrill | Published 2016-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-red-white-berry References: [preparedfoods](http://www.preparedfoods.com/articles/118274-smirnoff-red-white-berry) & [smirnoff](http://www.smirnoff.com/en-us/vodka/smirnoff-red-white-berry/) The newly released [SMIRNOFF](https://www.trendhunter.com/trends/smirnoff-berry-burst) Red, White & Berry is a limited-edition vodka that helps consumer celebrate the Fourth of July. With patriotic branding and a delicious combination of flavors, the [Americana](https://www.trendhunter.com/trends/laceys-vodkashake)-inspired vodka is sure to be a hit at summer gatherings. SMIRNOFF Red, White & Berry is a specialty vodka that combines cherry, citrus and blue raspberry flavors into one delicious liquor. To complement the red, white and blue ingredients, the bottle is decorated with a flag-inspired label. As SMIRNOFF's Vice President of Marketing Jay Sethi explains, "With the release of SMIRNOFF Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited." With the Fourth of July just around the corner, the specialty vodka is perfect for mixing [patriotic party drinks](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Patriotic Liquor Flavors:** Opportunity for liquor brands to explore new flavor trends inspired by national holidays and celebrations. - **Limited-edition Beverages:** Opportunity for beverage brands to create exclusive and time-limited products with special flavors and packaging design. - **Inclusive Branding:** Opportunity for all kinds of companies to reflect diversity and unity through marketing campaigns and visual branding. ### Sectors Adopting This - **Alcohol:** Liquor companies can develop new products with patriotic themes that appeal to consumers celebrating holidays and events. - **Beverage:** Beverage companies can create unique and time-limited products with special flavors and packaging design to attract consumers looking for exclusive experiences. - **Marketing:** Marketing agencies and consultants can help businesses design inclusive and diverse branding strategies that resonate with their target audiences. ## Related on Trend Hunter - [Consumer-Driven Berry Vodkas](https://www.trendhunter.com/trends/smirnoff-berry-burst.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Patriotic Blended Refreshments](https://www.trendhunter.com/trends/firecracker-freeze.md) - [Cherry-Forward Flavored Vodkas](https://www.trendhunter.com/trends/smirnoff-cherry-drop.md) - [Flavorful Patriotic Fruit Snacks](https://www.trendhunter.com/trends/welchs-fruit-snacks-red-white-blueberry.md) - [Blue Raspberry Vodka Beverages](https://www.trendhunter.com/trends/berry-blizzard.md) - [Memorial Day-Inspired Rtd Cocktails](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack.md) - [Coastal Party-Themed Spirits](https://www.trendhunter.com/trends/smirnoff-miami-peach.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md)