# Patriotic Hard Seltzers #HangOutFromHome Advertises Smirnoff Red, White and Berry Seltzer By Laura McQuarrie | Published 2020-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-red-white-and-berry-seltzer References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/04/smirnoff-unveils-red-white-and-berry-seltzer/) & [smirnoff](https://www.smirnoff.com/en-us/ready-to-drink/spiked-sparkling-seltzer/red-white-berry-seltzer/) In 2016, Smirnoff created a limited-edition Smirnoff Red, White and Berry Vodka to coincide with the US presidential election and it is now releasing a new take on the beverage with [Smirnoff Red, White and Berry Seltzer](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack). The beverage combines [cherry, citrus and blue raspberry flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) in a color-changing can. Although people look forward to enjoying [refreshing summer beverages](https://www.trendhunter.com/trends/absolut-ocean-spray-variety) during outdoor gatherings with friends and entertaining events, Smirnoff's #HangOutFromHome campaign reminds people to enjoy and get connected to others while staying home. As part of the campaign, Smirnoff even created a series of downloadable virtual backgrounds. The campaign starring Laverne Cox, Dave Bautista, Diane Guerrero and Megan Rapinoe was shot months ago and creatively reimagined to communicate a more timely message. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 4% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Beverages:** Opportunity to create new and unique flavors tied to specific events or themes. - **Virtual Events and Campaigns:** Opportunity to engage consumers with creative virtual experiences. - **Color-changing Packaging:** Opportunity to incorporate innovative packaging designs that enhance the consumer experience. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation in the creation of limited-edition beverages that resonate with consumers. - **Marketing and Advertising:** Disruptive innovation in the development of virtual events and campaigns that capture consumer attention and engagement. - **Packaging:** Disruptive innovation in the design and implementation of color-changing packaging that adds novelty and excitement to products. ## Related on Trend Hunter - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Consumer-Driven Berry Vodkas](https://www.trendhunter.com/trends/smirnoff-berry-burst.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Unconventionally Categorized Drinks](https://www.trendhunter.com/trends/smirnoff-ice-drops.md) - [Berry-Forward Vodka Seltzers](https://www.trendhunter.com/trends/suntorys-196-strawberry.md) - [Zero-Sugar Flavored Malt Beverages](https://www.trendhunter.com/trends/smirnoff-ice-flavored-malt-beverage.md) - [Coastal Party-Themed Spirits](https://www.trendhunter.com/trends/smirnoff-miami-peach.md) - [Memorial Day-Inspired Rtd Cocktails](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack.md)