# Tea Turf Wars Boyz in the Hillz for Smirnoff Ice By Bones | Published 2008-11-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-raw-tea-viral-video-campaign References: [youtube](http://www.youtube.com/watch?v=-q-4XKTHJGs) & [smirnoffice](http://www.smirnoffice.com/) Last year, we featured a [viral video campaign](https://www.trendhunter.com/trends/travis-kelce1) for [Smirnoff Ice](https://www.trendhunter.com/trends/smirnoff-ice-drops) Raw Tea that featured a fake New England preppy rap group’s music video. In an attempt to top the success of that video, Smirnoff Ice created another viral campaign that parodies the East Coast-West Coast rap turf wars of the 1990s. The resulting viral video features Boyz in the Hillz and channels ‘The Hills’ and HotChickswithDouchebags.com. The first lesson from Smirnoff Ice’s ad campaigns is the advertising audience that can be reached using a very low budget. The second lesson is that when making a [parody rap video](https://www.trendhunter.com/trends/jelly-roll-x-zevia), you don’t necessarily need to rhyme. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 3% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Viral Video Advertising:** Opportunity for businesses to reach a large audience with minimal budget through creative and engaging viral video campaigns. - **Parody Marketing:** Incorporating elements of parody in marketing strategies can attract attention and generate buzz around a product or brand. - **Non-rhyming Rap Videos:** Exploring the use of non-traditional rap structures in videos can help create unique and memorable content. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to leverage viral video campaigns to promote their products and engage with a wider consumer base. - **Marketing and Advertising Industry:** Parody marketing presents a disruptive innovation opportunity for marketers to break away from traditional approaches and create more memorable and attention-grabbing campaigns. - **Entertainment Industry:** Non-rhyming rap videos can be a disruptive innovation in the entertainment industry, offering a fresh and unique approach to music video production. ## Related on Trend Hunter - [Unconventionally Categorized Drinks](https://www.trendhunter.com/trends/smirnoff-ice-drops.md) - [Zero-Sugar Flavored Malt Beverages](https://www.trendhunter.com/trends/smirnoff-ice-flavored-malt-beverage.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Cross-Generational Hard Tea Campaigns](https://www.trendhunter.com/trends/dont-retire-the-party.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md) - [Inclusive Branded Film Ads](https://www.trendhunter.com/trends/come-on-in.md) - [Casual Cannabis-Infused Beverage Campaigns](https://www.trendhunter.com/trends/cannabisinfused-beverage.md) - [Iced Tea-Infused Vodka Beverages](https://www.trendhunter.com/trends/surfside.md)