# Fruity Infused Spirit Drinks Smirnoff Infusions Come in Two Artisan-Inspired Flavors By Michael Hemsworth | Published 2019-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-infusions References: [conveniencestore](https://www.conveniencestore.co.uk/products/smirnoff-unwraps-fruity-infusions-spirit-drink/592540.article) & [smirnoff](https://www.smirnoff.com/en-ca/) Libations with a distinct depth of flavor are growing in popularity as consumers seek out alternatives to traditional offerings, so brands are taking note with new varieties like Smirnoff Infusions. Featuring a 23% ABV, the spirit comes in two flavor options including [Raspberry](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade), Rhubarb & Vanilla and Orange, Grapefruit & Bitters. Each of these flavors are perfect for use in a wide array of cocktails or can even be enjoyed on the rocks and straight up to maximize versatility. Smirnoff Marketing Manager Sarah Shimmons explained the inspiration behind the new libations, saying, "Smirnoff Infusions is an exciting new addition to our portfolio in Great Britain, and looks to tap into the growing demand from consumers for great tasting drinks with a real depth of flavor. The process sees real fruits infused and distilled individually for the perfect amount of time to allow their natural flavors to be extracted. The resulting Spirit Drink is blended with Smirnoff No. 21 Vodka and crafted at 23% ABV, to ensure the perfect balance of natural and fruity flavors at the heart of the liquid, with good spirit cut-through.” ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored-alcohol Trend:** The growing popularity of libations with distinct flavors presents an opportunity for brands to create innovative infused spirit drinks. - **Alternative Cocktail Options:** Consumers seeking alternatives to traditional offerings are driving the demand for versatile flavored spirit drinks that can be enjoyed in a wide array of cocktails. - **Crafted Infusion Process:** The process of infusing real fruits individually and distilling them for the perfect amount of time offers a disruptive innovation opportunity for brands to create spirit drinks with authentic and natural flavors. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** The alcoholic beverage industry can tap into the flavored-alcohol trend by developing and marketing infused spirit drinks. - **Bar and Restaurant Industry:** Bars and restaurants can cater to the demand for alternative cocktail options by offering a variety of cocktails made with flavored infusions. - **Craft Distillery Industry:** Craft distilleries can leverage the crafted infusion process to create unique and artisanal spirit drinks that stand out in the market. ## Related on Trend Hunter - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Consumer-Driven Berry Vodkas](https://www.trendhunter.com/trends/smirnoff-berry-burst.md) - [Coastal Party-Themed Spirits](https://www.trendhunter.com/trends/smirnoff-miami-peach.md) - [Tropically Inspired Vodka Spirits](https://www.trendhunter.com/trends/smirnoff-mango-passionfruit-twist.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Easy-to-Sip Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-crush.md) - [Canned Raspberry Lemonade Cocktails](https://www.trendhunter.com/trends/smirnoff-raspberry-crush-vodka.md) - [Mexican Cuisine Vodka Expansions](https://www.trendhunter.com/trends/smirnoff-spicy-tamarind-vodka.md)