# Canned Malt Beverages Smirnoff Ice is Introducing Convenient New Packaging for Its Products By Laura McQuarrie | Published 2019-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-ice References: [myrecipes](https://www.myrecipes.com/news/smirnoff-ice-cans) & [smirnoff](https://www.smirnoff.com/) [Smirnoff Ice](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days), the malt-based beverage that is commonly enjoyed by the bottle, is set to be introduced in cans. These new cans are being introduced in varieties like Original, Raspberry, Strawberry and Margarita, plus limited-time releases like Red, White and Berry, all which are branded as "waterproof" and "compatible with straws." At a time when Millennials are turning to [portable wine and cocktails in cans](https://www.trendhunter.com/trends/bluebird-hardwater1) that are shatter-proof and can be enjoyed at a wider range of venues, this new format offers a way for Millennial drinkers to rediscover a familiar product in a fresh new way thanks to just a change in packaging. The 12-ounce cans of Smirnoff Ice will be sold in packs of 12 that promise to be must-haves for the summer. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Portable Alcoholic Beverages:** The introduction of canned malt beverages like Smirnoff Ice offers portability and convenience for Millennial drinkers. - **Shatter-proof Packaging:** Cans that are waterproof and compatible with straws provide an innovative solution for enjoying alcoholic beverages in various settings. - **Limited-time Flavor Releases:** The release of limited-time flavors such as Red, White, and Berry creates excitement and an element of exclusivity for consumers. ### Where This Applies - **Alcoholic Beverage Packaging:** The introduction of canned malt beverages highlights the need for innovative packaging solutions in the alcoholic beverage industry. - **Beverage Manufacturing:** The shift towards canned malt beverages opens up opportunities for beverage manufacturers to expand their product offerings and cater to changing consumer preferences. - **Event & Venue Catering:** The rise in demand for portable alcoholic beverages presents opportunities for event and venue caterers to provide convenient and easily consumable options for attendees. ## Related on Trend Hunter - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Unconventionally Categorized Drinks](https://www.trendhunter.com/trends/smirnoff-ice-drops.md) - [Flavored Alcoholic Iced Teas](https://www.trendhunter.com/trends/smirnoff-ice-tea.md) - [Canned Flavored Wine Cocktails](https://www.trendhunter.com/trends/flavored-wine-cocktails.md) - [Easy-to-Sip Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-crush.md) - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Canned Raspberry Lemonade Cocktails](https://www.trendhunter.com/trends/smirnoff-raspberry-crush-vodka.md)