# Ready-to-Drink Sugar-Free Coolers
Smirnoff Ice Zero Sugar Has a Sweet, Citrusy Flavor Profile

By Michael Hemsworth | Published 2020-07-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-ice-zero-sugar
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/07/sugar-free-smirnoff-ice-launches-in-us/) & [smirnoff](https://www.smirnoff.com)

Coolers are a favorite amongst many consumers but are notorious for having a large amount of sugar in the mix, which is something the Smirnoff Ice Zero Sugar is here to change. The new version of the brand's iconic cooler is made without any sugar in the mix and boasts a nutritional profile that contains less than 100 calories per bottle. This makes the ready-to-drink cocktail ideal for those who are looking for a lighter option to enjoy when relaxing in the summer heat.

The Smirnoff Ice Zero Sugar is priced at $8.99 for a six-pack and features a 4.5% ABV to make it a suitable alternative to beers, canned cocktails or ciders. Recommended to be served chilled, the cooler is available in the US now.