# Sweet Liquor Confections Smirnoff Fluffed Marshmallow Vodka Brings Flavored Dessert to Booze By Matt Ho | Published 2011-12-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-fluffed-marshmallow-vodka References: [laughingsquid](http://laughingsquid.com/smirnoff-fluffed-marshmallow-vodka/) & [smirnoff](http://www.smirnoff.com/) While the Smirnoff Fluffed Marshmallow Vodka wasn't created for the [holiday season](https://www.trendhunter.com/trends/holiday-shaped-marshmallows), the flavor it presents is certainly festive. The liquor company has dived into a [variety of flavors](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka) before, but the Smirnoff Fluffed Marshmallow Vodka is certainly a more adventurous approach than most are use to. The beverage will bring a slightly sweeter taste to serve as a contrast to the bitter alcohol flavors. But perhaps the best way to describe it is from Smirnoff who states that the liquor is both "sweet and sassy." Not a bad description especially if they're going for the whole booze with attitude angle in marketing. Smirnoff recently released a commercial promoting this new flavor featuring Amber Rose. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Flavored Alcohol:** Opportunity for other liquor brands to experiment with unique and adventurous flavors. - **Sweet-flavored Spirits:** Potential for the creation of more sweet and dessert-inspired liquors. - **Celebrity Endorsements in Alcohol Marketing:** Chance for other liquor brands to collaborate with celebrities for promotional campaigns. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity for the alcohol industry to expand their product offerings with unique flavors. - **Food and Beverage:** Potential for collaborations between liquor and dessert brands to create sweet-infused spirits. - **Marketing and Advertising:** Opportunity for marketing agencies and companies to leverage celebrity endorsements in alcohol campaigns. ## Related on Trend Hunter - [Toasted Marshmallow Bourbons](https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md) - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Cinnamon Sugar-Inspired Vodkas](https://www.trendhunter.com/trends/polar-ice-vodka.md) - [Boozy Holiday Whipped Creams](https://www.trendhunter.com/trends/whipshots-peppermint.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md)