# Consumer-Driven Berry Vodkas Smirnoff Berry Burst Offers Notes of Blackberry and Blueberry By Michael Hemsworth | Published 2022-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smirnoff-berry-burst References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/smirnoff-widens-its-flavoured-vodka-range-17-06-2022/) & [smirnoff](https://www.smirnoff.com/)  The popularity of [flavored vodkas](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka) in the UK is seeing new varieties be developed to satiate consumer demand, which is what's at work with the [Smirnoff Berry](https://www.trendhunter.com/trends/smirnoff-cherry-drop) Burst. The product is arriving widely starting in September, features notes of blackberry and blueberry to make it perfect for a range of [mixology recipes](https://www.trendhunter.com/trends/squeezed-vodka-cocktails). The product will be supported by a substantial marketing investment in excess of £2-million this year. Head of Smirnoff in Britain Nick Payman commented on the new Smirnoff Berry Burst saying, "The Smirnoff brand is a leader when it comes to delivering consistently high-quality liquids that are trusted by consumers and is also known for its innovation and ability to provide exciting new ways for people to enjoy vodka." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Flavored Vodkas:** Companies can develop unique and consumer-driven flavored vodka variations to satisfy increasing demand for novelty and enhance the consumer’s’ experience. - **Mixology Recipes:** Brands can experiment with innovative and trendy mixology recipes to offer consumers new and exciting ways to consume their products. - **Marketing Investment:** Companies can invest in substantial marketing campaigns to emphasize product attributes and create brand value and consumer loyalty. ### Who This Affects Most - **Alcoholic Beverages:** Vodka brands can appeal to consumers by providing new and innovative varieties of vodka flavors, and exploring new mixology recipes in the continuously growing alcoholic beverage market. - **Food and Beverage:** Restaurants and bars can take advantage of consumer interest in mixology to create specialty cocktails featuring unique vodka flavors for enhanced customer experience. - **Marketing and Advertising:** Marketing firms and advertising companies can offer strategic planning to alcoholic beverage brands willing to invest in marketing campaigns to promote new products and increase revenue and brand value. ## Related on Trend Hunter - [Cherry-Forward Flavored Vodkas](https://www.trendhunter.com/trends/smirnoff-cherry-drop.md) - [Tropically Inspired Vodka Spirits](https://www.trendhunter.com/trends/smirnoff-mango-passionfruit-twist.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Raspberry-Flavored Premium Vodkas](https://www.trendhunter.com/trends/spar-2.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Mexican Cuisine Vodka Expansions](https://www.trendhunter.com/trends/smirnoff-spicy-tamarind-vodka.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Limited-Edition Berry-Flavored Coolers](https://www.trendhunter.com/trends/wkd-berry-blast.md) - [Warm Weather Vodka Spirits](https://www.trendhunter.com/trends/jj-whitley-vodka-flavors.md)