# Optimistic Home Pages The 'Smiling Start' Web Extension Donates to Charity By Jennifer Gosnell | Published 2013-07-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/smiling-start References: [smilingstart](http://www.smilingstart.com/) & [good.is](http://www.good.is/posts/get-a-smilingstart-on-your-computer) The Smiling Start web page creates a home page that starts your day off on a positive note and donates money to charity all at the same time. Among some of the causes this business donates to are underprivileged girls receiving education in India, school provided meals for children and shelters for street kids. The web page is only able to count money towards donations from page visits in India, but is working towards a more global outlook for the future. “Intermixed with beautiful images you receive creative wallpapers designed by brands. Brands pay for each wallpaper you see. 75% of this amount gets donated to a social cause,” explains the Smiling Start web page on how their business model functions. If you like beautiful nature photography and enjoy inspirational quotes, make sure to check out Smiling Start for your home page. **Contact Information** Smiling Start [Website](http://www.smilingstart.com/) Smiling Start on [Twitter](https://twitter.com/smilingstart) Smiling Start on [Facebook](https://www.facebook.com/SmilingStart) ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Charitable Homepages:** Creating homepages that give users the chance to donate to charity presents an opportunity for businesses to incorporate social responsibility into their brand identity. - **Brand-sponsored Content:** Allowing brands to sponsor creative wallpapers presents an opportunity for businesses to collaborate with each other for combined growth and impact. - **Global Donation Models:** Working towards a more global outlook for donation models presents an opportunity for businesses to expand their charitable giving base and increase their social impact. ### Industries Being Reshaped - **Web Browsers:** Developing browser extensions that increase positivity and social impact presents an opportunity for the web browsing industry to innovate and stand out. - **Social Media:** Sharing and promoting charitable homepages and social responsibility on social media presents an opportunity for the industry to combine branding and social causes for positive public relations. - **Advertising:** Sponsoring creative wallpapers on charitable homepages presents an opportunity for the advertising industry to support social responsibility and gain brand exposure. ## Related on Trend Hunter - [Dog Lover Browser Extensions](https://www.trendhunter.com/trends/daily-woof-moments.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Custom New Tabs](https://www.trendhunter.com/trends/unsplash-wanderer.md) - [Daily Kindness Prompts](https://www.trendhunter.com/trends/sharing-your-kindness.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Charity Donation Discovery](https://www.trendhunter.com/trends/charityexplorer.md) - [Anonymous Gratitude-Exchanging Platforms](https://www.trendhunter.com/trends/a-little-optimism.md) - [Festive Social Campaign Cookies](https://www.trendhunter.com/trends/holiday-smile-cookie.md)