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# Minimalist Smiley Face Pendants
Chinatown Market Drops a 14-Karat Gold Necklace

By Kalin Ned | Published 2018-12-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/smiley-face-pendant
References: [highsnobiety](https://www.highsnobiety.com/p/chinatown-market-the-m-jewelers-smiley-pendant-necklace/#slide-4) & [thechinatownmarket](https://thechinatownmarket.com/collections/frontpage/products/smiley-pendant-necklace-gold)

In 2018, Chinatown Market earned its place in the world as a celebrated contemporary streetwear brand and now, the stylish label is releasing a minimalist smiley face pendant. The jewelry piece proves to be cute, with a noninvasive and chic aesthetic. Its minimalist silhouette is definitely a point of interest.

The golden smiley face pendant is manufactured in collaboration with New York City-based The M Jewelers. The motif is informed by Chinatown Market’s logo. The necklace is plated with 14-karat gold. In addition, it comes with a 20’’ gold chain.

Chinatown Market x The M Jewelers’ smiley face pendant is available online for an accessible price — $98 USD. The accessory comes in a slick dual-branded box.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 65% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Contemporary Streetwear:** Disruptive innovation opportunity: Create minimalist, noninvasive jewelry pieces with a chic aesthetic.
- **Collaborative Manufacturing:** Disruptive innovation opportunity: Partner with other brands to create unique and mutually beneficial collaborations in the jewelry industry.
- **Affordable Luxury:** Disruptive innovation opportunity: Develop high-quality, gold-plated jewelry at accessible prices.

### Industries Being Reshaped

- **Streetwear:** Disruptive innovation opportunity: Integrate streetwear fashion with jewelry designs to cater to a new target audience.
- **Manufacturing:** Disruptive innovation opportunity: Utilize collaborative manufacturing processes to create exclusive and limited-edition jewelry pieces.
- **Jewelry:** Disruptive innovation opportunity: Combine contemporary aesthetics with traditional jewelry designs to create unique fashion accessories.

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