# Teledentistry Shop-in-Shops SmileDirectClub's SmileShops Expand the D2C Brand's Reach By Laura McQuarrie | Published 2019-10-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smileshops References: [prnewswire](https://www.prnewswire.com/news-releases/smile-direct-club-and-shoppers-drug-mart-launch-pilot-to-expand-access-and-affordability-to-canadians-seeking-a-straighter-brighter-smile-300944552.html) & [SmileDirectClub](http://www.SmileDirectClub.com/) [SmileDirectClub](https://www.trendhunter.com/trends/smiledirectclub-1) offers a convenient and affordable way for people to straighten their teeth from home by ordering invisible aligners online—and now, the direct-to-consumer company is introducing [physical SmileShop pilot locations](https://www.trendhunter.com/trends/wellness-by-ulta-beauty). These new destinations are launching within Shoppers Drug Mart stores in Ontario, which makes Shoppers Drug Mart the [first pharmacy retailer in Canada](https://www.trendhunter.com/trends/walmart-pharmacy-clinic) to offer SmileShops. As Shoppers Drug Mart stores are already recognized as places to visit for healthcare services, plus plenty of health and oral care solutions, the shop-in-shops will make it even easier for people to get the smile they've always wanted. SmileShops are a place for people to get a free 3D digital image of their teeth so that it can be uploaded to SmileDirectClub's affiliated network of experts and an appropriate treatment plan can be created. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Pharmacy Retail Shop-in-shops:** By introducing SmileShops within Shoppers Drug Mart stores in Canada, SmileDirectClub sets a trend of physical shop-in-shops at pharmacies as healthcare service providers and oral care solution vendors. - **Teeth-scanning Kiosk:** SmileDirectClub's SmileShops pioneer a trend of kiosks that provide a 3D digital image of people's teeth, which could be implemented in public areas such as airports and malls. - **D2C Healthcare Expansion:** By opening physical SmileShops, SmileDirectClub sets a trend of expanding D2C healthcare offerings beyond online-only to adapt to customers' preferences and convenience in receiving health services. ### Industries Being Reshaped - **Online Dental Care:** SmileDirectClub's SmileShops physical presence complementing its online service sets a disruptive innovation opportunity for providing remote dental care services that can reach more people, which serves as a threat to traditional brick-and-mortar dentists. - **Pharmacy Retail:** With the introduction of SmileShops in Shoppers Drug Mart stores, there is a disruptive innovation opportunity for pharmacies to offer dental scanning and referral services, which could make them a one-stop-shop for all healthcare-related needs. - **Kiosk Manufacturing and Operations:** SmileDirectClub's introduction of SmileShops sets a disruptive innovation opportunity for kiosk manufacturing and operations industries to create and manage teeth-scanning kiosks in various public areas. ## Related on Trend Hunter - [Accessible Teledenistry Partnerships](https://www.trendhunter.com/trends/grin-and-oral-b.md) - [Remote Teeth-Correcting Solutions](https://www.trendhunter.com/trends/dror-orthodesign.md) - [Canadian Beauty Relaunches](https://www.trendhunter.com/trends/the-body-shop-canada.md) - [Exclusive Drugstore Collaborations](https://www.trendhunter.com/trends/aboutface-beauty1.md) - [Expanding Press-On Nail Offerings](https://www.trendhunter.com/trends/kiss-and-impress-nails.md) - [Affordable Skincare Expansions](https://www.trendhunter.com/trends/bubble-skincare1.md) - [Remote Health Clinics](https://www.trendhunter.com/trends/unidoc-health.md) - [In-Store Medical Aesthetics Clinics](https://www.trendhunter.com/trends/clinique-le-1620.md) - [Automated Micro-Stores](https://www.trendhunter.com/trends/micro-stores.md)